Marketing Manager (b2b)

Job Title: Digital Marketing Manager
Type: Full Time, Permanent Role
Salary: £50k to £70k
Location: Remote

A fantastic opportunity has arisen for a B2b Marketing Lead / Senior Marketing Manager / Digital Marketing Manager to join a successful global tech-for-good company. They provide their SAAS services to enterprise clients around the world and they now work predominantly with Fortune 500 organisations.

They are a small team with a huge reach, providing their Diversity & Inclusion SAAS services to large-scale businesses all across the globe. They are ready to tackle the next stage of growth by bringing on board a marketing manager to drive their digital footprint. They have a large amount of website traffic; Your focus will be on converting this traffic through digital marketing efforts.

As one of the first marketing hires, you’ll be hands on and into the detail. Your role initially will focus on digital performance marketing (SEO, CRO, funnel conversion, driving optimisation). Over time, you will take the reins in developing demand generation and lead generation campaigns, brand awareness, and the full spectrum of marketing efforts, all geared towards their global enterprise clients.
You will manage one junior digital marketing manager and you will report to the Chief Revenue Officer.

This is a remote role with occasional meet ups in central London. Candidates can be based anywhere.

The B2b Marketing Lead / Senior Marketing Manager / Digital Marketing Manager will:
* Take the lead with digital marketing efforts, focusing on driving traffic to the website & conversion rate optimisation efforts
* Assist in developing and executing demand generation campaigns that drive qualified leads
* Manage lead generation programs that drive pipeline growth
* Analyse campaign performance data to optimize campaigns
* Track lead conversion and velocity through the funnel, constantly optimizing, through testing
* Target existing customers to deepen relationships, up-sell and cross-sell
* Support the customer success team with customer touch point and lifecycle marketing communications and campaigns
* Product Marketing – work with product teams to shape a marketing roadmap for new features and products, creating product content and running campaigns to launch and educate customers
* Contribute to the creative process in order to define new, relevant and differentiating content marketing campaigns.
* Tracking and reporting on website and social platform performance.
* Set the marketing strategy, to align with the commercial strategy.

Candidates for B2b Marketing Lead / Senior Marketing Manager / Digital Marketing Manager should have:
* 3+ years of digital marketing experience with b2b SAAS or tech products, with some experience in a start-up / scale-up environment
* Experience marketing to international regions, especially DACH, Europe, the US
* Proven track record of driving pipeline growth through demand generation campaigns
* Strong analytical skills with experience in data-driven marketing
* Excellent communication skills with the ability to work cross-functionally

Find out more about how Intelligent People can help with marketing recruitment.