Head of Product Marketing | Consumer Scale-Up

An exceptional opportunity to join one of the UKs fastest consumer scale ups as Head of Product Marketing / Head of Value Proposition / Senior Product Marketing Manager and build the product marketing function.

As Head of Product Marketing / Head of Value Proposition / Senior Product Marketing Manager you will own the strategy to develop product positioning and messaging for key products and features for this disruptive marketplace as it continues to grow.

Reporting to the Product Director, as Head of Product Marketing / Head of Value Proposition / Senior Product Marketing Manager you will:

*Work closely with senior stakeholders defining the business value proposition, target audience and competitive landscape
*Collaborate with the wider teams to develop audience needs, messaging, and tone of voice ensuring consistency across all touch points
*Own knowledge about customer personas and help the product team and the wider business to understand the implications for their areas
*Ensure communications explain clearly what the business does and drive the right level of performance

As Head of Product Marketing / Head of Value Proposition / Senior Product Marketing Manager you will have:

*Several years’ experience in a product marketing function for a consumer driven business
*An astute understanding of the customer, devising creative ways to persuade them and then use testing methodologies to confirm your hypotheses
*A relevant background in marketing or consulting, ideally with strong copy writing skills
*Strong analytical skills and accustomed to using data and insights to make decisions

This is a brilliant role for a self-starter who wants to join an energetic start-up backed by some of Europe’s leading VCs.

Intelligent People is a specialist Product Marketing recruitment consultancy.

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