Product Director

If you’re looking for a Product Director job role, and want to browse the available vacancies, or simply learn more about the role including typical salary levels, what it takes to be a successful Product Director, and more, you will find your complete guide below.

If you’re an employer looking to recruit the ideal candidate for a Product Director position, please see our product manager recruitment services and the full overview of our services to employers.

While the majority of jobs we offer of this type are at London based companies, with the rise of flexible working, we can work with candidates across the UK, Europe and North America.


In today’s market, a salary of £100,000 to £200,000 would be expected at Product Director level. Traditionally, those Product Directors working within London could expect a salary at the
higher end of this scale, but with the rise in demand from candidates for flexible working, employers are tending to level out this playing field.

Employers will also be willing to pay a higher salary for a Product Director who has the specific and niche domain experience that they require within their industry and product roadmap.

Other factors that could affect the salary of a Product Director role are:

– The size of the employer
– The growth objectives of the employer
– The overall benefits package. Employers can enhance the salary through equity, pensions, and other benefits


Read our guide to
Product salaries

Example Job Description

A typical Product Director job description will read something like the below:

We’re looking for a Product Director to develop and deliver a steady stream of innovative new products that appeal to our target customer base. The Product Director will help better define their product market fit and develop a commercial product strategy internationally.

The Product Director will be responsible for:

  • Reporting all Product activities to the CPO
  • Actively driving a digital first approach to all products
  • Implement a clear vision for all products, digital consumption and commercial proposition and viability
  • Provide thought leadership internally and bring in best-in-class product development practices
  • Develop the roadmap and prioritise execution with the delivery team
  • Build and manage a team of Product Managers
  • Have full ownership of the Product roadmap and strategy, across multiple product, designer and development teams
  • Deploy a customer-first approach, utilising data and feedback from across the business to optimise product
  • Mentor and guide the Product Managers and their respective teams as they solidify the existing parts of the business as well as developing new propositions

The right Product Director will have:

  • Product management experience across multiple web and mobile products
  • Significant product leadership experience
  • Full product life-cycle experience
  • Effective communication and influencing skills – being able to communicate with all internal and external stakeholders, including developers and board members

This is opportunity will require occasional ad-hoc out-of-hours additional input during the more intense growth spurts, the successful candidate will need need a level of expertise to lead the way and be part of a career defining story.

What are employers looking for?

Creating a job description is a difficult task for a Product Director role – each business will have different requirements depending on its size, how established the business is, the budget, and what product the business sells, from software, a service to a tangible product. Saying this, businesses looking to fill a vacancy at Product Director level are more than likely looking for these skills:  

Customer First Approach

Evidence of combining product experience and knowledge with market insight to deliver a product roadmap that has met and exceeded the actual needs of customers – rather than the perceived needs.

Agile Working

Defined as ‘bringing people, processes, connectivity and technology, time and place together to find the most appropriate and effective way of working to carry out a particular task. It is working within guidelines (of the task) but without boundaries (of how you achieve it).’This is an important team management skill, creating the right environment for success.

Problem Solving

The ability to foresee pain points and roadblocks within the product roadmap and creating a plan to overcome these in a timely and cost-effective way.


Evidence of taking teams on a journey, from understanding the business vision and buying into the product direction completely. Businesses will want to see candidates who have showcased influencing skills and can give proven examples of coaching teams towards success.

Lifecycle Experience

Becoming increasingly popular is the requirement for candidates to have ‘full stack’ experience and taking products through the whole product lifecycle, from research and development to maturity.



What is the role of a Product Director?
Within a Product Director role, the ability to lead one or more development teams through the process by demonstrating effective leadership skills become extremely important. This role needs to inspire, motivate and engage their teams, whilst providing direction on innovation and removing all roadblocks in the product roadmap. A salary of £100,000 to £200,000 could be expected at this level.
What is the difference between a Product Manager and a Product Director?
A Product Manager’s role is to own one product in its entirety, looking after the product’s strategy, market research, roadmap and coordinate the development activities against priorities. A Product Manager will report to the Product Director or other senior positions on the products success within the market. A Product Director will normally manage a many Product Managers and Product Owners within their team, overseeing all products and their strategy, within the company.