Working for a well-funded and thriving luxury FMCG product manufacturer who are about to start launching direct to consumer products, the Head of Growth Marketing, Senior Performance Marketing Manager, Senior eCommerce Marketing Manager will oversee and own all growth levers to launch products, acquire customers and drive online sales and conversions.
The Head of Growth Marketing, Senior Performance Marketing Manager, Senior eCommerce Marketing Manager role will include launch and early stage brand growth, planning and optimising campaigns across all performance and social channels and managing onsite website conversion, across multiple web properties. Over time you’ll build a team across marketing and ecommerce trading, overseeing a number of specialist ecommerce sites for different brands targeting very different consumer segments. You’ll also be part of the product strategy team who uncover new product opportunities.
Candidates for the Head of Growth Marketing, Senior Performance Marketing Manager, Senior eCommerce Marketing Manager will:
-Plan and manage new product/brand launches, including early stage brand awareness scaling.
-Oversee website builds for new products, working with tech teams and third parties.
-Manage all consumer acquisition, using all performance marketing channels, paid social, viral campaigns, influencers and creative growth hacking strategies.
-Optimise all marketing activities to deliver maximum ROI.
-Manage onsite conversion funnel optimisation.
-Analyse customer and product data feed new product ideas into the team.
Candidates for the Head of Growth Marketing, Senior Performance Marketing Manager, Senior eCommerce Marketing Manager role must have experience of:
-Acquisition marketing with FMCG, luxury, beauty, cosmetic or similar products.
-Ideally experience of ecommerce trading and conversion optimisation.
-Experience optimising campaigns against all performance metrics.
-Strong comfort with customer data, segmentation and targeting.
The role is based in West Sussex and will be office based after distancing measures are relaxed.
Intelligent People is a specialist Head of Growth Marketing recruitment agency.
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