A Marketo Specialist / Marketing Automation Manager / B2B Marketing Operations is required by a leading SaaS Ed-Tech platform.

As the Marketo Specialist / Marketing Automation Manager / B2B Marketing Operations, you will assist the campaign team with segmentation, campaign targeting, campaign execution and post campaign analysis using Marketo and Salesforce.

The Marketo Specialist / Marketing Automation Manager / B2B Marketing Operations will be responsible for:

*All aspects of the Marketing techstack configuration and administration – Marketo & Salesforce

*Monitor & maximise campaign performance through Marketo reporting

*Working very closely with the Marketing team to help nurture leads, ensuring accuracy of campaign and data is used to shape the requirements.

*Understand the end-to-end flow of marketing data for optimization and reporting purposes

*Support the Sales Development reporting and technology requirements

*Analyze and make recommendations to improve the existing lead scoring model and implement approved changes

*Monitor and manage data quality, providing quality reports related to specific areas of the business such as Marketing, Sales & Product

*Manage the implementation of ABM with Marketo & Salesforce

*Use Marketo, Mailchip, Cvent, Umbraco to create landing pages

*Manage a Marketing Operations Executive

The Marketo Specialist / Marketing Automation Manager / B2B Marketing Operations must have:

*Experience within a Digital/Online B2B or SaaS Marketing environment

*Experience with Marketo is a must, Salesforce, Sugar CRM, Cvent or similar tools are a bonus but not essential

*Strong excel understanding- ideally Pivot tables, vlookup, data analysis, formulas

*Highly numerate and analytically minded

*Experience measuring and optimising marketing campaigns

*Worked in a fast paced environment.

This role as the Marketo Specialist / Marketing Automation Manager / B2B Marketing Operations offers a dynamic working environment, within an innovative team and will suit someone with a background as either a Marketing Analyst, Sales Operations Manager or Marketing Operations.

Salary £ 40000 - £ 50000 per annum
Benefits equity+ benefits
Type Permanent
Location West London
Discipline B2B Marketing
Reference KJO0000007421_1546480812

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Marketo Specialist

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