A Marketing Operations Manager / Marketing Automation Manager / Marketo Specialist is required by a leading SaaS Ed-Tech start-up.

As the Marketing Operations Manager / Marketing Automation Manager / Marketo Specialist, you will own the tactical and analytical aspects of lead generation, such as nurturing, scoring, data management and automated communications and conversion programs.

The Marketing Operations Manager / Marketing Automation Manager / Marketo Specialist will be responsible for:

*All aspects of the Marketing techstack configuration and administration – Marketo & Salesforce

*Monitor & maximise campaign performance through Marketo reporting

*Working very closely with the Marketing team to help nurture leads, ensuring accuracy of campaign and data is used to shape the requirements.

*Understand the end-to-end flow of marketing data for optimization and reporting purposes

*Support the Sales Development reporting and technology requirements

*Analyze and make recommendations to improve the existing lead scoring model and implement approved changes

*Monitor and manage data quality, providing quality reports related to specific areas of the business such as Marketing, Sales & Product

*Manage the implementation of ABM with Marketo & Salesforce

*Use Marketo, Mailchip, Cvent, Umbraco to create landing pages

*Manage a Marketing Operations Executive

The Marketing Operations Manager / Marketing Automation Manager / Marketo Specialist must have:

*Experience within a Digital/Online B2B or SaaS Marketing environment

*Experience with Marketo is a must, Salesforce, Sugar CRM, Cvent or similar tools are a bonus but not essential

*Strong excel understanding- ideally Pivot tables, vlookup, data analysis, formulas

*Highly numerate and analytically minded

*Experience measuring and optimising marketing campaigns

*Worked in a fast paced environment.

This role as the Marketing Operations Manager / Marketing Automation Manager / Marketo Specialist offers a dynamic working environment, within an innovative team and will suit someone with a background as either a Marketing Analyst, Sales Operations Manager or Marketing Operations.

Intelligent People is a specialist Marketing Operations Manager recruitment business.

Salary £45000 - £55000 per annum
Benefits options + benefits
Location West London
Discipline B2B Marketing
Reference KEJJO0000007421_1547633162

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Marketing Operations Manager – Marketo

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