Head of Marketing / Acquisition Marketing Manager / Growth Marketing Manager needed by an exciting Insur-Tech start-up in the B2C sector with healthy financial backing.

The Head of Marketing / Acquisition Marketing Manager / Growth Marketing Manager will lead the marketing strategy including driving both online & offline marketing channels, with a focus on acquisition to grow the existing subscriber / user base. The role will report directly to the Commercial Director.

The Head of Marketing / Acquisition Marketing Manager / Growth Marketing Manager will:

*Shape and deliver the marketing strategy
*Lead and manage a team
*Lead on all acquisition marketing channels
*Analyse performance of all channels, closely monitor CPA & fully understand mechanics and identify key success metrics
*Create a new type of brand & take it out to market
*Manage the marketing budget

The Head of Marketing / Acquisition Marketing Manager / Growth Marketing Manager will have a strong understanding across the marketing mix and a desire to work within a dynamic and driven environment.

Candidates for the Head of Marketing / Acquisition Marketing Manager / Growth Marketing Manager must have:

*Growth marketing experience ideally a B2C company
*Start-up experience is preferable
*Hands-on experience owning and delivering key acquisition channels and budgets
*Strong analytical skills to measure activity and drive performance
*The desire to lead and develop a team
*A mind-set of testing and iterating

This is a great opportunity for a Head of Marketing / Acquisition Marketing Manager / Growth Marketing Manager to work in a super exciting start-up with great career prospects & strong equity/options scheme.

Intelligent People are a specialist Head of Marketing recruitment agency.

Salary £50000 - £60000 per annum
Type Permanent
Location South London, London
Discipline Acquisition and Performance
Reference JC7871_1564753471

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Head of Marketing – Insurtech Start-up

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