A Head of Product Marketing / Senior Product Marketing Manager / Head of B2B Marketing is needed by a high growth B2B SaaS Analytics disruptor. They are an established scale up with global remit.
The Head of Product Marketing / Senior Product Marketing Manager / Head of B2B Marketing will play a leading role in the development of strategic approach to the new industry demographics, develop the go-to-market plan and roll-out to clients. Working closely with the CEO, Product and Sales team as the Head of Product Marketing / Senior Product Marketing Manager / Head of B2B Marketing you will develop and implement product strategies consistent with business goals and market opportunity. This role comes with five marketing line reports. This company are all about growth and you will have front line responsibility for this.
We are looking for an individual who has worked within a B2B SaaS space, you will have developed and lead global go-to-market plans and product launches and enjoy building marketing and communication material and campaigns to drive customer engagement.
As the Head of Product Marketing / Senior Product Marketing Manager / Head of B2B Marketing you will be responsible for:
*The development and implementation of product marketing strategies, consistent with business and market needs
*The development of sales enablement tools and material which will differentiate and communicate product features and services
*Provide the Sales and Channel Partners with training material and support them in the development of sales plans and campaigns to attract new prospects and customers
*Continuously build market intelligence, competitor insights and market segment data, collaborating with the leadership team to identify opportunities and go to market plans.
*Collect, measure and report on customer feedback, continually recycling feedback into the product roadmap
Experience required for the role of Head of Product Marketing / Senior Product Marketing Manager / Head of B2B Marketing:-
*Experience of driving product marketing plans within a B2B industry
*Working with a cross functional team to produce sales enablement tools
*A track record of using customer and market intelligence, translating this information into product marketing plans and campaigns
*A creative approach to the development of engaging marketing material and tools
*Attention to detail and an enjoyment of writing content and hands on development of material to the building of more strategic marketing plans.
This would really suit a data savvy Head of Product Marketing / Senior Product Marketing Manager / Head of B2B Marketing who loves all disruptive tech such as ML, AI, AR , Blockchain, VR etc and is happy to travel globally.
Please apply if this sounds like an interesting next career step for you and you’d like to know more – Intelligent People are a specialist recruitment agency hiring Product Marketing Manager roles
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