Working for a FinTech disrupter, the Head of Marketing / Head of Campaigns / Head of Brand will play a pivotal role in how this well-funded start-up positions themselves in the market.
Having recently received a big round of funding, this Oxford-based startup has had organic growth to date. Now they building their Marketing team and looking to bring on a Head of Marketing / Head of Campaigns / Head of Brand to support their growth plans.
The first 6 months of this role will be focused around data gathering, market research and campaign testing. In a year this role will work together with the Head of Digital, CMO and Marketing Agencies to deliver effectively data-driven marketing campaigns.
The Head of Marketing / Head of Campaigns / Head of Brand will:
*Create campaigns from the group up, including Offline channels as well as Online.
*Be responsible for everything that is “Consumer Campaign” related
* Test and experiment with Campaign and Marketing challenges to collect data to feed back into future campaigns
*Work closely with the Head of Digital and Market research and Marketing Agencies to design and deliver campaigns
*Analyse performance of these campaigns, quickly identifying new areas for improvement
*Create compelling multi-channel marketing campaigns that drive adoption and engagement
*Collaborate with the PR agency, Product team, Sales and senior stakeholders to develop a clear marketing proposition
Head of Marketing / Head of Campaigns / Head of Brand role must have:
*Strong marketing experience, ideally including at least 5 years with clear deliverables from previous roles
*Offline Marketing Experience. Experience in creating Marketing campaigns that span across Radio, Print and TV.
*Highly Analytical Mindset, constantly using data to underpin their decision making
*Outstanding project management skills and proven ability prioritise, plan and deliver projects & campaigns across cross-functional team on-time and to budget
*Strong ability to analyse multi-channel performance metrics and synthesise learnings/opportunities for improvement
*Degree or equivalent
This is a great opportunity for a Head of Marketing / Head of Campaigns / Head of Brand to join a company during a hyper-growth phrase and have full ownership over a key area of growth.
Intelligent People is a Head of Marketing Specialist Recruitment Agency
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