Head of Marketing / Head of Digital Marketing / Senior Performance Marketing Manager needed by a high growth international eCommerce business. You’ll be responsible for defining & implementing all digital marketing initiatives that will drive the success of their new eCommerce site. You will define the full digital marketing strategy (prioritising PPC and paid Social) & then lead the hands-on execution alongside the Operations team. You will work closely with & report into the Head of Operations & Company CEO.
The Head of Marketing / Head of Digital Marketing / Senior Performance Marketing Manager will be responsible for the planning and execution of the entire digital marketing strategy across all channels. This will entail among other things:
*Drawing up a roadmap & defining time bound target goals for the new ecommerce site
*Monitor & report on spend and performance vs KPIs.
*Optimisation of PPC and Paid Social campaigns through targeting, segmentation, bid adjustment, pricing, placements, etc.
*Mapping out, implementation & optimisation of all retargeting strategies
*Maintain production and testing of ads and creative assets.
*Trial & scope potential new channels.
*Testing of website features
Head of Marketing / Head of Digital Marketing / Senior Performance Marketing Manager must have:
*Strong digital marketing experience from any industry including; eCommerce, retail, travel, media, finance, gaming, entertainment, FMCG, B2C, Consumer Goods.
*Proven end to end examples of driving high growth within a company through Digital Marketing strategy
*Expert hands-on experience with Google Ads & Facebook Ads Manager
*Experience with relevant industry advertising tools (i.e. AdWords Editor, Google Merchant Centre, Google Analytics, etc) and techniques.
*Strong analytical & expert Microsoft Excel skills
*A strong can-do attitude & bias for action – they will never say ‘that’s not my job’
Intelligent People is a specialist Head of Marketing / Head of Digital Marketing / Senior Performance Marketing Manager recruitment agency.
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