Our client is recognised globally as a premium consumer brand and household name. Their pursuit to refine and advance product technology backed by research has resulted in world-class innovation that their customers love.
They are now seeking an ambitious Marketing Director / Brand Marketing Director / Head of Marketing as they embark upon an exciting brand transformation and maintain and grow their position as the No. 1 customer choice in their category.
Based in North West England and with flexible working, the Marketing Director / Brand Marketing Director / Head of Marketing will own the Marketing roadmap and lead a team of 3, plus agencies to develop best in class marketing strategies to build long-term brand equity. In this newly created role, you will:
*Build consumer awareness and preference for the brand, continually growing market share
*Develop the product marketing strategy and identify new market opportunities
*Set the budgets and define long-term media plans, crafting omni-channel campaigns that build brand awareness
*Analyse, interpret, and report on marketing activities and manage insights within the product strategy
*Help the sales team grow new business with new product development or new channel opportunities
To be successful in this role, the Marketing Director / Brand Marketing Director / Head of Marketing Director will have:
*An outstanding background in consumer marketing with at least 8 years + in leadership roles
*A demonstrable track record in marketing products with a long purchasing cycle and / or in a premium product category
*Experience of successful consumer brand transformation / new brand launches and leading on the messaging around this
*Track record in driving consumer product sales growth
*A broad marketing experience across brand, communications, PR, ATL, POS, etc.
*Led high performing teams and naturally able to influence stakeholders and external 3rd party partners
This role presents an opportunity for a talented Marketing Director / Brand Marketing Director / Head of Marketing to join a business at a pivotal time in their growth.
The role is based in North West England with an expectation that the successful candidate will be office-based for two days a week or three days per fortnight.
Intelligent People is a specialist Marketing Director Executive Search Consultancy.
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