Reporting directly into the CEO, the VP Growth Marketing / Marketing Director / Head of Marketing will plan and execute the full marketing and brand strategy, whilst building an A* team. You will lead all customer growth and retention, driving revenue and satisfaction metrics.
As the VP Growth Marketing / Marketing Director / Head of Marketing, you’ll define brand positioning, lead on all demand generation and revenue growth, balancing a hands-on and strategic approach.
The VP Growth Marketing / Marketing Director / Head of Marketing will:
*Deliver B2B SaaS growth, fully owning, implementing and delivering a full marketing strategy
*Build and manage a top tier marketing team, likely 4-6 people from Exec to Senior Manager level
*Define and execute entire marketing campaigns and activities across relevant channels
*Take full ownership of all KPIs relating to customer acquisition and retention
*Establish processes, ways of working and core KPI’s to effectively track performance
*Help define brand vision, tone of voice and positioning – to drive overall experience and long-term recognition
*Report directly to the CEO, holding a place on the management team
The VP Growth Marketing / Marketing Director / Head of Marketing must have:
*Proven experience growing a B2B SaaS brand across any sector, ideally within a high growth start-up environment
*Very strong numerical and analytical skill to measure activity and drive performance
*Comfortable in an unstructured start-up environment, implementing process where needed
*Very strong digital acquisition experience, across all channels, with ideally broader experience across brand, partnerships and channel marketing
*Great campaign management
*Excellent management and leadership experience, driving a team to success and business growth
*Ideally taken a company through full re-brand and positioning exercises
This is an incredible opportunity for a VP Growth Marketing / Marketing Director / Head of Marketing to join an exciting socially responsible business, with a unique position in the market, ready to scale.
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