A Product Marketing Manager / B2B Marketing Manager is needed by a high growth B2B SaaS Analytics disruptor scale-up following a round of significant investment as they approach a period of high growth and international expansion.
The Product Marketing Manager / B2B Marketing Manager who will play a leading role in the development of the go-to-market plan and roll-out to clients. Working closely with the CMO, Head of Product and Sales team as the Product Marketing Manager / B2B Marketing Manager you will develop and implement product strategies consistent with business goals and market opportunity.
We are looking for an individual who has worked within a B2B SaaS space, you will have developed and lead go-to-market plans and product launches and enjoy building marketing and communication material and campaigns to drive customer engagement.
As Product Marketing Manager / B2B Marketing Manager you will be responsible for:
*The development and implementation of product marketing strategies, consistent with business and market needs
*The development of sales enablement tools and material which will differentiate and communicate product features and services
*Provide the Sales and Channel Partners with training material and support them in the development of sales plans and campaigns to attract new prospects and customers
*Continuously build market intelligence, competitor insights and market segment data, collaborating with the leadership team to identify opportunities and go to market plans.
*Collect, measure and report on customer feedback, continually recycling feedback into the product roadmap
Experience required for the role of Product Marketing Manager / B2B Marketing Manager:
*Experience of driving product marketing plans within a B2B indsutry
*Working with a cross functional team to produce sales enablement tools
*A track record of using customer and market intelligence, translating this information into product marketing plans and campaigns
*A creative approach to the development of engaging marketing material and tools
*Attention to detail and an enjoyment of writing content and hands on development of material to the building of more strategic marketing plans.
This would really suit a data savvy Product Marketing Manager, who loves all disruptive tech such as ML, AI, AR , Blockchain, VR etc!
Please apply if this sounds like an interesting next career step for you and you’d like to know more – Intelligent People are a specialist recruitment agency hiring Product Marketing Manager roles
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