Senior Marketing Manager / Digital Marketing Manager / Senior Marketing Campaign Manager needed by a leading entertainment ecommerce business based in Central London.

A brand-new role for the business, the Senior Marketing Manager / Digital Marketing Manager / Senior Marketing Campaign Manager will have the opportunity to drive acquisition, build retention, loyalty, and LTV amougest their existing customer base to deliver revenue growth.

Working directly with the Head of Digital, the Senior Marketing Manager / Digital Marketing Manager / Senior Marketing Campaign Manager will:

*Lead on campaign development by delivering cross-channel marketing strategies to drive acquisition
*Generate new content & campaigns to optimise performance and maximise ROI
*Own and develop the marketing calendar
*Work with the digital partnerships team across several well-known consumer brands to deliver new campaigns
*Develop a new innovative brand & social media strategy
*Lead & line manage the CRM/email marketing team
*Own and develop the marketing calendar
*Have full accountability over campaign budgets
*Analyse key insights & data to really under the customer & formulate target audiences

The Senior Marketing Manager / Digital Marketing Manager / Senior Marketing Campaign Manager must have:

*Strong knowledge and background in a broad ecommerce marketing role
*Good knowledge of email marketing & customer lifetime value
*Experience building a brand & growing social media channels
*Experience with A/B testing and experiments for optimisation
*Experience with Google Analytics is a bonus

My client is looking for a Senior Marketing Manager / Digital Marketing Manager / Senior Marketing Campaign Manager who wants to be both hands on & lead a team with great company benefits & opportunity for progression.

Intelligent People is a specialist Marketing recruitment agency.

Salary £45000 - £55000 per annum
Type Permanent
Location London
Discipline CRM, Lifecycle and Loyalty
Reference JC8117_1565014427

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