A Retention lead / Head of CRM / Lifecycle Marketing Manager is required for a subscription focused consumer tech start-up that is positioned for a year of extraordinary growth. With backing from some of London’s best VCs, this is a superb opportunity to drive engagement through an omni-channel approach.
As Retention lead / Head of CRM / Lifecycle Marketing Manager you will be responsible for the revenue growth from existing customers by owning retention, frequency, and value.
As Retention lead / Head of CRM / Lifecycle Marketing Manager you will:
*Develop a deep understanding of our customers’ needs and behaviours using data analysis.
*Define the optimum segmentation model for customer activation and ongoing engagement comms.
*Create a segmented program of omnichannel, customer engagement lifecycle campaigns & nudges (push, email, SMS etc) based on data insights.
*Implement a rapid-pace test-and-learn program and adjust approach accordingly.
*Define and manage data integration from our core systems to the CRM platform.
*Define OKRs and success metrics, track progress and measure impact.
The Retention lead / Head of CRM / Lifecycle Marketing Manager must have:
*Previous marketing experience at a fast-paced B2C start-up across any sector such as eCommerce, media, fintech, edtech, healthtech, finance, travel, marketplaces, etc.
*Track record in developing and delivering multi-channel short-form engagement campaigns – ability to create succinct short-form messaging/copy yourself.
*Highly data-driven, strong data skills, using metrics to analyse and segment our customers based on their behaviours and needs.
*Hugely customer-focused with a passion for great customer journeys and for quality of execution.
*Strong team player, ability to work in cross-functional teams with marketing, design, engineering, operations and partners.
This is a very exciting opportunity for Retention lead / Head of CRM / Lifecycle Marketing Manager to join a high growth start-up at a time of rapid growth.
Intelligent People is a specialist CRM recruitment agency.
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