A Product Marketing Manager / B2B Product Marketing Manager is needed by a high growth B2B scale-up, that is pioneering digital solutions within HealthTech.
The Product Marketing Manager / B2B Product Marketing Manager who will play a leading role in the development of the go-to-market launch strategies. Reporting into the CMO, the Product Marketing Manager / B2B Product Marketing Manager will work across the Marketing, Product and Sales teams. You will develop and implement product strategies consistent with business goals and market opportunity.
As Product Marketing Manager / B2B Product Marketing Manager you will be responsible for:
*The development and implementation of Product Marketing strategies, consistent with business and market needs
*The development of sales enablement tools and material which will differentiate and communicate product features and services
*Lead internal communication and training on customers and Product features – providing teams with user insights, positioning and messaging they need to succeed
*Drive demand and usage of Product and features
*Improve our understanding of our customers and competitors through collecting, measuring and reporting on customer feedback, continually recycling feedback into the product roadmap
The Product Marketing Manager / B2B Product Marketing Manager will have:
*Worked in a Product Marketing Manager role within a Start Up or Scale Up, ideally within a B2B industry
*Experienced 3 years’ experience in a Product Marketing role
*A track record of using customer and market intelligence, translating this information into product marketing plans and campaigns
*A creative approach to the development of engaging marketing material and tools
*Attention to detail and an enjoyment of writing content and hands on development of material to the building of more strategic marketing plans.
This is a great opportunity for a Product Marketing Manager / B2B Product Marketing Manager who is passionate to join a product improving people’s lives and societal issues.
Please apply if this sounds like an interesting next career step for you and you’d like to know more – Intelligent People are a specialist Product Marketing recruitment agency.
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