In addition, the Product Marketing Lead / Marketing Manager B2B2C / Partner Marketing Manager will work in partnership with enterprise customers to acquire, engage and retain their consumer customers (B2B2C marketing).
Product Marketing Lead / Marketing Manager B2B2C / Partner Marketing Manager will have full end to end ownership of the Product Marketing function for an omni-channel payment, loyalty and marketing platform for both B2C and B2B customers.
You’ll be joining a business on the edge of huge expansion, given funding and the global scaling projects which lie ahead, this is an incredible opportunity to be part of an exciting company growth story.
As Product Marketing Lead / Marketing Manager B2B2C / Partner Marketing Manager you will:
* Build out the product marketing function – fundamental in the development of a world class marketing team
* Plan and execute targeted lead generation campaigns, across all relevant channels, to acquire and engage enterprise merchants, in the UK and globally.
* Spearhead innovation and drive change – complete autonomy of the end to end Product Marketing strategy
* Lead – play a pivotal role and collaborate with teams across the wider business
* Conduct market analysis – collate data to continue to develop the customer experience and feed this back to the merchant
* Be commercially aware – strong understanding of both the tech and consumer landscapes. Always being across trends, advances in tech and feeding back potential new product features.
The Product Marketing Lead / Marketing Manager B2B2C / Partner Marketing Manager must have:
* Strong product marketing experience; ideally in a MarTech, fintech,payments,B2B Saas business, software vendors or similar
* Stakeholder management – understanding the importance of communication and positioning from junior to C-suite level
* Research skills – focused on accumulating key data to feed back into the consumer experience
* Analytical approach to prioritisation
* Lead the ‘go-to-market’ of a tech B2B product
* Ability to influence – communicate efficiently and effectively
* Passion for fast-paced, rapidly changing environments
The ambitions of this company are great, the culture is one of belief and collaboration and the journey is there for the making. Expect all the trimmings of a leading startup….and more…
This is an amazing opportunity for a Product Marketing Lead / Marketing Manager B2B2C / Partner Marketing Manager with knowledge of B2B or B2B2C markets to join a leading startup and shape ground breaking products from day one.
Intelligent People is a specialist Product Marketing Management recruitment company hiring B2B Product Marketing Manager roles.
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