We’re searching for a Marketing Director Global Expansion / Global Marketing Director / VP International Marketing for a very high-profile US consumer healthtech/wellness brand (App and web based) who’s recent multi-$100m funding round positions them to enter new global territories. They improve the health and lives of tens of millions of global customers.

The Marketing Director Global Expansion / Global Marketing Director / VP International Marketing will lead all pre-launch planning as they enter new global markets, by gathering local market & competitor intelligence and consumer insights and then developing comprehensive, cost-effective go-to-market strategies for new market launches.

This involves managing a multi-million dollar budget, as well as driving campaign strategies and execution in both earned and paid media.

The role is London /UK remote based and you’ll work with a global matrix team to plan and execute launch strategies.

The Marketing Director Global Expansion / Global Marketing Director / VP International Marketing will:

– Budget & forecast for market success with key acquisition efficiency metrics in mind
– Craft a multi-channel GTM marketing plan with a heavy focus on digital
– Help build and manage a team of contractors and internal and external agency resources to make sure campaigns and programs adhere to brand guidelines (messaging, experiences, imagery, and tone of voice), and are delivered on-strategy, on-time, and on-budget
– Measure and monitor all marketing activity and spend
– Lead acquisition campaigns and develop high growth initiatives
– Work with an International strategy team to hire local marketing teams in newly launched regions and continue to act as a thought partner to move a market from launch to growth stage.
– Consistently ideate new ways to drive practical business growth, developing business cases to sell-them into the organisation and execute them in-market
– Build the new market launch play book to continually learn and refine activities

Candidates for the Marketing Director Global Expansion / Global Marketing Director / VP International Marketing role must have:
– Strong marketing leadership experience launching mass consumer digital consumer products or services in global territories.
– Experience in consumer facing sectors, such as eCommerce, Media, Entertainment, Finance, health, Education, Travel, Holidays, Marketplaces, etc
– Experience crafting marketing budgets, monitoring spend closely and analysing efficient channels
– Experience managing mass consumer brands with E-commerce know-how
– Ideally experience in consumer technology, startups, subscription businesses models, and international customer bases

Intelligent People is a specialist Marketing Director Recruitment Agency

Salary £ 110000 - £ 140000 per annum
Benefits Bonus + Equity
Type Permanent
Location London
Discipline Brand
Reference JL9002_1635956834

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Marketing Director, Global Expansion

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