Working for a rapidly scaling consumer services business who, following strong customer growth, have just raised significant funding to continue their scaling journey in the UK and US, the Lead Product Writer / Senior Content Specialist / Senior UX Copywriter involves driving engagement of different customer segments by creating succinct, precise and simple content messages across web and mobile, in the UK and US.
The Lead Product Writer / Senior Content Specialist / Senior UX Copywriter is both a strategic and hand on role, where you write copy directly, perhaps building a team over time.
The Lead Product Writer / Senior Content Specialist / Senior UX Copywriter will:
-Develop the product communications framework
-Work within the Product, brand and marketing teams to define how to nurture ongoing customer engagement
-Work both strategically and tactically with product squads to increase customer engagement by helping create and refine customer journeys.
-Help take new features to market and be an integral part of developing evergreen communications shared via Push, Email and through in-app Stories to build highly engaged customer relationships.
-Help Product lay the foundations of customer communications
-Work with brand teams in the UK and US to evolve tone of voice to different customer types in simple, concise and engaging language that’s easy to understand.
-Condense complex ideas into a very small space and still make things crystal clear, guide users and help them complete their desired actions.
-Be responsible for all the text the user encounters when navigating their way around our product.
-Nurture, introduce, drive uptake and ongoing engagement with products.
-Tell simple, relevant stories to inspire and nudge customers into action.
-Carry out regular analysis and health-checks on existing copy to proactively suggest improvements.
Candidates for the Lead Product Writer / Senior Content Specialist / Senior UX Copywriter role must have
-Strong experience crafting copy for consumer-facing mobile products.
-Comfort writing short-form copy for CRM communications as well as creating the occasional insight piece.
-Highly proficient in English (British English or American English).
-5 years+ work experience as a product writer, copy writer or UX writer.
-An eye for detail, catching every typo and grammatical error.
-Experience working in Agile or Lean product teams.
-Experience working within a consumer business, eg fintech, marketplaces, mobile services, etc.
-Experience writing Push, SMS, Emails.
-Experience writing UX copy for mobile app products.
-Experience of the UK and US markets is an advantage, but not essential.
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