Growth Marketing Lead/ Head of Performance Marketing & SEO/ Head of Digital Marketing needed by a home services marketplace offering the excitement of a start-up with the backing and strength of a well-established, household name. They have a large presence in the UK and will expand into other European territories over time.
This will involve setting the acquisition strategy by heading up all of the Paid Media and SEO (all in-house), as well as taking a hands-on approach when leading the marketing team. The Growth Marketing Lead/ Head of Performance Marketing & SEO/ Head of Digital Marketing’s main responsibility will be the delivery of the digital marketing strategy against long term KPI’s for product verticals across multiple brands. There’s large scope for creativity and freedom provided that a highly data led approach is used, and where there’s a proven ROI there’s a limitless budget.
The Growth Marketing Lead/ Head of Performance Marketing & SEO/ Head of Digital Marketing will:
*Define the marketing strategy, aligned to the product roadmap and overall business objectives.
*Coordinate with PR, CRM and brand teams to deliver the overall marketing strategy.
*Ensure that the SEO and Paid Media objectives are set and executed against.
*Manage and Implement the marketing budget.
*Develop and roll out marketing campaigns across both online and offline channels.
*Ensure that the content delivery is aligned to the overall strategy.
The Growth Marketing Lead/ Head of Performance Marketing & SEO/ Head of Digital Marketing must have:
*Proven B2C experience from any consumer sector, such as retail, eCommerce, fintech, edtech, proptech, healthtech, gaming, travel, media, etc.
*Thorough understanding of PPC and SEO, and experience of dealing with these in house.
*Strong communications skills and an excellent commercial understanding
*A highly data driven and analytical mindset within their decision making.
*A passion for start-ups and self-driven to understand the underlying industry and trends.
*The passion and ability to grow others professionally.
This is a very exciting opportunity for a Growth Marketing Lead/ Head of Performance Marketing & SEO/ Head of Digital Marketing to join a company with a brilliant combination of the excitement that comes with a rapid growth start-up company along with the resources and backing of a well-known, house-hold brand.
Intelligent People is a specialist Growth and Marketing Recruitment agency.
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