A Head of Organic Acquisition / Head of Growth / Head of Customer Acquisition is required for travel tech start-up that is currently growing 15% month on month.
Having recently launched in across Europe and the US, they are in the final stages of receiving £25m for their Series B funding to expand across further global territories.
The Head of Organic Acquisition / Head of Growth / Head of Customer Acquisition will be responsible for creating all scaling organic growth – like many travel companies they are too reliant on PPC so need to reduce CA costs and create more sustainable demand generation. They need an organic marketing and brand building strategy and to drive sales over the next 12 months and beyond.
The Head of Organic Acquisition / Head of Growth / Head of Customer Acquisition will be responsible for:
*Creating, launching and managing multi-channel campaigns and initiatives, to drive organic acquisition, engagement and referrals
*Establish and monitor key metrics to measure effectiveness of marketing initiatives and continually optimise to maximise results
*Identify and implement new marketing trends, techniques and opportunities
*Work closely with internal stakeholders such as product and operations teams to ensure alignment in marketing and communications activities
*Create engaging marketing materials and ensure the quality of all marketing released
*Be part of building the leading high-end brand in the UK!
The Head of Organic Acquisition / Head of Growth / Head of Customer Acquisition will have:
*Demonstrable B2C brand background and experience in a digital start-up.
*Commercial marketing experience, understanding your campaign CPAs and pricing etc is paramount
*Comfortable in an unstructured start-up environment
*Excellent campaign management
*The will to roll up their sleeves and getting things done
*Highly pro-active with a bias towards action
*Bravely and ambitiously creative
*Excellent stakeholder management skills
This is a great opportunity to join one of the most exciting names in Tech as they plan to disrupt the market ahead of an international launch plan! The successful Head of Organic Acquisition / Head of Growth / Head of Customer Acquisition will want to build a business and be part of a career defining story.
Intelligent People is a specialist Head of Organic Acquisition recruitment agency.
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