Head of Marketing / Growth Marketing Lead / Head of Performance Marketing needed by an exciting HealthTech start-up company as they launch a new high profile consumer brand, helping to safeguard and save live by using their cutting-edge technology, as well as spearheading a safe return for the travel industry.
The primary objective of the Head of Marketing / Growth Marketing Lead / Head of Performance Marketing will be to plan, create and execute a successful growth campaign. This will involve setting acquisition strategy but also hands-on execution of all campaigns, using agencies where there’s a business case to do so. The role promises to have plenty of room to be creative within tailoring and building the strategy you wish to implement to achieve the overall business objectives.
Head of Marketing / Growth Marketing Lead / Head of Performance Marketing will:-
*Drive rapid consumer growth in the B2C side of the business by taking full ownership of all digital marketing channels including managing PPC, Paid Social, SEO and Programmatic campaigns.
*Craft the brand purpose, messaging, look, feel, and tone of voice.
*Develop an engaging content strategy that can be used across multiple media to drive sales.
*Own the relation with multiple PR agencies to actively manage customer engagement and manage media.
*Grow and lead a team of marketing specialists while encouraging a collaborative approach.
*Take full ownership of the marketing budget, with a focus on ROI.
The Head of Marketing/ Growth Marketing Lead/ Head of Performance Marketing must have:-
*Proven B2C experience from any consumer sector, such as retail, eCommerce, fintech, edtech, proptech, gaming, gambling, travel, media, etc.
*A demonstratable track record of scaling a B2C brand via integrated multi-channel approach.
*Experience working in a fast moving, rapid growth start-up environment.
*An enthusiastic and confident attitude to allow you to build relationships effectively.
*Outstanding Analytical, organisational and leadership skills.
This is a very exciting opportunity for a Head of Marketing/ Growth Marketing Lead / Head of Performance Marketing to join a promising organisation, take full ownership of the entire marketing process and make a significant on the world by saving people’s lives.
Intelligent People are a specialist Marketing recruitment agency.
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