Working for a large well known global content brand with offices in over 30 countries, the Head of Global Pricing / Senior Pricing Manager / Pricing Analysis Manager role involves building a world class pricing capability to optimise pricing across print and digital subscriptions globally.
This is a new role in an area that has been relatively underdeveloped, so there’s huge potential to develop pricing infrastructure and have a significant impact on profitability. You will also work across a marketing team of 35, overseeing all price related promotional activity, and potentially B2B pricing over time.
This is a hands-on execution role, without a team initially, so would suit someone stepping up into the role or a leader who is still highly analytical and hands-on. You will have support from data, analytics and reporting teams.
The Head of Global Pricing / Senior Pricing Manager / Pricing Analysis Manager will:
-Conduct and collate research and audience segmentation to be drawn upon for the direction of pricing
-Coordinate data mining and analysis in the creation of dynamic pricing models that will maximise LTV across all transaction touch-points
-Establish agreed standards in the way in which we measure the effectiveness of pricing tests with colleagues around the business
-Work with Marketing and Product/Technology teams (and other stakeholders) in guiding and implementing a roadmap for price optimisation as part of a wider company strategy
-Ensure that the way the company prices its content sales is fair/transparent and compliant and in line with core values and in particular ‘Integrity’ and ‘Trust’
-Lead the company on a journey to become a beacon of best practice for pricing strategy within, and beyond, the industry
-Communicate findings to management in influencing business decisions and driving through business change and strategy
-Have overall responsibility for all value/pricing based reporting and reporting techniques.
Candidates for the Head of Global Pricing / Senior Pricing Manager / Pricing Analysis Manager role must have:
-Very strong consumer pricing experience, from any consumer sector, such as content, media, entertainment, airlines, travel, energy, mobile tariffs, etc.
-First class stakeholder management and influencing skills, with ability to articulate a business case and value behind a course of action, to a broad range of audiences up to executive level.
-Comfort being hands on, conducting analysis and building complex pricing models.
-Experience of price optimisation an customer LTV analysis, ideally in a global or regional context.
-Very strong Excel and SQL, other tools can be selected as needed
This is a high profile opportunity to build and shape a pricing capability with a huge global brand, having a massive impact on profitability.
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