Head of CRM / CRM Manager / Head of Loyalty needed by one of the fastest growing disruptive tech start-up’s to ever come out of Silicon Valley. They have extremely ambitious growth plans and are looking for an expert to build their entire customer retention strategy.

Head of CRM / CRM Manager / Head of Loyalty will start with a complete blank canvas, build out the CRM and customer loyalty strategy.

Head of CRM / CRM Manager / Head of Loyalty will:

*Responsible for the development, creation and execution of CRM strategies in UK. These include but are not limited to;

oCRM programmes and campaigns, including segmentation of consumer groups and multi-variate testing of campaigns

oLoyalty programs

*Responsible for identifying, negotiating commercials, and managing partner digital agencies to further super-charge UK digital growth.

*Develop functional KPIs to track the performance of growth initiatives and CRM campaigns over time.

*Working collaboratively with the product team and design teams to get to the best answers, quickly.

Head of CRM / CRM Manager / Head of Loyalty must have:

*Strong CRM and Loyalty experience from any industry or sector, such as; eCommerce, Retail, FMCG, Retail, Tech, Startups, Travel, Media, Fintech, Gambling, Gaming, Insurance etc.

*Experience owning the marketing levers of a digital-first business, and a demonstrable track record of pulling these levers effectively to drive growth

*Significant experience in designing and developing CRM plans and campaigns

*Experience measuring, monitoring and tracking KPI’s for CRM performance

*Excited to work with wide variety of internal stakeholders to develop a consensus on an ecommerce plan and execute on it

Intelligent People is a specialist Head of CRM recruitment agency.

Salary £ 60000 - £ 70000 per annum
Type Permanent
Location London
Discipline CRM, Lifecycle and Loyalty
Reference 7898AS_1554479040

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