A Head of Rate Optimisation / Conversion Manager / Head of CRO is required for a leading Travel organisation as they continue their global expansion and international growth.

The Head of Rate Optimisation / Conversion Manager / Head of CRO will live and breathe user experience, keep up to date with the latest devices and best practices in UX. The successful candidate will have a few years’ experience in using a CRO tool like Optimizely and can identify gaps in performance using tools like GA and employ creative solutions to improve overall conversion rate.

We’re looking for a Head of Rate Optimisation / Conversion Manager / Head of CRO who is a UX rising star who would relish the opportunity to own the vision and UX/CRO strategy for a well-known travel brand that plans to be a ¬£billion company in the next five years.

The Head of Rate Optimisation / Conversion Manager / Head of CRO will be responsible for:

* Owning the conversion rate metric across the business and ensure the daily conversion rate target is being hit.

* Tracking and interpret user behaviour

* Identify new conversion opportunities across the site to enhance commercial returns.

* Work with Product Development, content and marketing teams to enhance user experience.

* Identify & test new technologies and practices to improve conversion rate performance, free growth, consumer engagement, delivery against key metrics.

* Feed insight into the Commercial, acquisition and retention marketing functions to build deals and offers to drive performance.

The Head of Rate Optimisation / Conversion Manager / Head of CRO will:

* Have 5-6 years in CRO, experiments, digital analytics or data/insights

* Have excellent knowledge of how to manage CRO programs

* Expert use of customer experience platforms, eg Optimizely, and Google Analytics

* Excellent communication & interpersonal skills

* Excellent academics (or equivalent work experience)

* A passion for creating a great user experience

This is a fantastic opportunity for an experience Conversion professional to make a real impact to a high-growth, fast-paced, highly rewarding business.

Intelligent People are a Head of Rate Optimisation specialist recruitment agency.

Salary £ 75000 - £ 95000 per annum
Type Permanent
Location London
Discipline eCommerce Trading
Reference MAJO7781_1552498785

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