A fast-moving consumer start-up are looking for a Global Marketing Director / eCommerce Marketing Director / VP Marketing to take full PnL ownership of their entire marketing strategy, covering ecommerce, online, offline, retail and wider channels.

The Global Marketing Director / eCommerce Marketing Director / VP Marketing will join a top tier senior management team, leveraging years of marketing knowledge to shape the future of the business. The successful candidate will lead and build a team of A* marketers, implementing fully integrated campaigns optimising ROI for all channels.

The Global Marketing Director / eCommerce Marketing Director / VP Marketing will be responsible for:

*Managing entire marketing PnL, covering all channels (online, offline, retail and ecommerce)

*Driving online sales through direct channels, and wider marketplaces (Amazon, retail, in-store) etc

*Improving digital channel performance (Paid Search, Paid Social, Affiliates, CRM, SEO etc) optimising metrics such as ROI, CAC, LTV and NPS

*Develop a dynamic brand strategy with a cross-channel marketing calendar

*Implement PR, Events, Content and Thought Leadership activities

*Developing a meaningful connection with their community of fans and users through relevant channels

*Driving repeat business by implementing core CRM and retention strategies

*Building an agile, data driven culture amongst the team

*Leading, coaching and mentoring your team – inspiring them to be successful get the most out of their role

*Developing a deep understanding of customers, improving customer centricity in ways of working

*Working closely with product, sales and design teams to ensure product messaging and proposition is compelling

The Global Marketing Director / eCommerce Marketing Director / VP Marketing will have:

*10+ years of experience in marketing ideally covering online, ecommerce and retail channels

*A strong analytical mindset! You are ROI focussed and have proven experience driving online revenue/sales

*Experience supporting sales team in a B2B wholesale environment, including POS marketing

*A strong set of values, especially with regards to leadership and building a team

*Experience managing PR, Events and other non-digital channels to support growth

*Ideally worked within a start-up environment where you’re not afraid to be hands on

*Proven experience implementing full scale marketing strategies, across acquisition and retention

*Strong background working for B2C organisations where you’ve owned a PnL

*Ideally sat on the Senior Leadership team in a small-medium sized business

*A test and learn approach, you naturally use data to drive decision making for campaigns and creative performance

*A collaborative style working with multiple stakeholders

This is an excellent opportunity for a Global Marketing Director / eCommerce Marketing Director / VP Marketing to make their mark on a loveable, successful consumer start-up who well backed by leading investors.

If you’re interested in finding out more, please get in touch.

Intelligent People Ltd are a specialist Global Marketing Director recruitment agency

Salary £ 90000 - £ 110000 per annum
Type Permanent
Location London
Discipline Acquisition and Performance
Reference JO0007829_1551355824

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