A fast-moving consumer start-up are looking for a Global Marketing Director / eCommerce Marketing Director / VP Marketing to take full PnL ownership of their entire marketing strategy, covering ecommerce, online, offline, retail and wider channels.
The Global Marketing Director / eCommerce Marketing Director / VP Marketing will join a top tier senior management team, leveraging years of marketing knowledge to shape the future of the business. The successful candidate will lead and build a team of A* marketers, implementing fully integrated campaigns optimising ROI for all channels.
The Global Marketing Director / eCommerce Marketing Director / VP Marketing will be responsible for:
*Managing entire marketing PnL, covering all channels (online, offline, retail and ecommerce)
*Driving online sales through direct channels, and wider marketplaces (Amazon, retail, in-store) etc
*Improving digital channel performance (Paid Search, Paid Social, Affiliates, CRM, SEO etc) optimising metrics such as ROI, CAC, LTV and NPS
*Develop a dynamic brand strategy with a cross-channel marketing calendar
*Implement PR, Events, Content and Thought Leadership activities
*Developing a meaningful connection with their community of fans and users through relevant channels
*Driving repeat business by implementing core CRM and retention strategies
*Building an agile, data driven culture amongst the team
*Leading, coaching and mentoring your team – inspiring them to be successful get the most out of their role
*Developing a deep understanding of customers, improving customer centricity in ways of working
*Working closely with product, sales and design teams to ensure product messaging and proposition is compelling
The Global Marketing Director / eCommerce Marketing Director / VP Marketing will have:
*10+ years of experience in marketing ideally covering online, ecommerce and retail channels
*A strong analytical mindset! You are ROI focussed and have proven experience driving online revenue/sales
*Experience supporting sales team in a B2B wholesale environment, including POS marketing
*A strong set of values, especially with regards to leadership and building a team
*Experience managing PR, Events and other non-digital channels to support growth
*Ideally worked within a start-up environment where you’re not afraid to be hands on
*Proven experience implementing full scale marketing strategies, across acquisition and retention
*Strong background working for B2C organisations where you’ve owned a PnL
*Ideally sat on the Senior Leadership team in a small-medium sized business
*A test and learn approach, you naturally use data to drive decision making for campaigns and creative performance
*A collaborative style working with multiple stakeholders
This is an excellent opportunity for a Global Marketing Director / eCommerce Marketing Director / VP Marketing to make their mark on a loveable, successful consumer start-up who well backed by leading investors.
If you’re interested in finding out more, please get in touch.
Intelligent People Ltd are a specialist Global Marketing Director recruitment agency
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