We are looking for a Global Brand Strategy Manager / Brand Marketing Manager / Brand Innovation Manager/ FMCG Brand Marketing Manager for an eCommerce incubator with a Global remit. They’re a rapidly growing innovator looking for a game changing a Global Brand Strategy Manager.
This role requires digital and brand literacy as well as commercial understanding. You’ll lead the brand strategy and marketing plans of an FMCG portfolio helping to define this challenger brand.
Global Brand Strategy Manager / Brand Marketing Manager / Brand Innovation Manager/ FMCG Brand Marketing Manager will :-
*Lead the development of the global brands’ toolkits
*Develop a challenger brand framework to create meaningful brands with a true purpose in order to create mind share ahead of market share
* Create a network of global partners: marketing agencies & influencers
* Support the markets to create their launch including digital media, PR, experiential
* Ensure our brands are relevant, responsive and reactive
*Prepare for the integration of marketing plans with VC in the launch phase
Global Brand Strategy Manager / Brand Marketing Manager / Brand Innovation Manager/ FMCG Brand Marketing Manager will:-
*Understand local and global industry eRetail trends
*University degree, postgraduate preferred (marketing, social sciences, anthropology a plus)
*Marketing experience required – preferred experience includes but not limited to creating or developing purpose-driven brands at a large brand, at a start-up or at an agency.
*Creative and curious with a very good understanding of consumer insights, consumer research, consumer and industry trends
*Entrepreneurially minded, capacity to think out of the box
* Resourceful with excellent problem-solving skills
*Strong business understanding, influence, communication and presentation skills
*Position will involve international travel
*4+ years of brand marketing experience preferred from Google, Facebook, Amazon et
*Beer/alcohol/food/beverage FMCG industry knowledge (and interest!) preferred
Please note this is not a creative role. You will not be designing a brand. You will be implementing the brand out across Global.
The role is based in London with Global Travel. This is an exceptional challenge with a great brand however, please only apply if you have the relevant experience.
Intelligent People is a specialist Marketing Strategy recruitment agency.
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