A CRM Manager / Customer Lifecycle Manager / CRM Lead is needed by a mobile app consumer Fintech challenger. They have just raised their Series B funding, have rapidly growing team, leading edge tech and consumer focussed propositions that will genuinely improve people’s lives.

The CRM Manager / Customer Lifecycle Manager / CRM Lead will take full ownership of CRM from lifecycle comms, through to reengagement and growth. They have the foundations in place but there’s a blank canvas to build out a network of owned comms channels to for this early stage start-up.

The successful CRM Manager / Customer Lifecycle Manager / CRM Lead will truly be customer obsessive, ideally from a well-known start-up who can demonstrate having true ownership of the CRM function within a business.

The CRM Manager / Customer Lifecycle Manager / CRM Lead will be responsible for:

* Deliver the online contact strategy and CRM strategy

* Being the customer experience champion ensuring that the experience is great & consistent

* Customer satisfaction through NPS and Health surveys

* Using analytics, insights and segmentation

* Full customer lifecycle management

* Creative copywriting skills

* Develop a test & learn plan for optimising targeting, creative and CRM messages

The CRM Manager / Customer Lifecycle Manager / CRM Lead will have:

* Demonstrable experience in a CRM focussed role covering email, app notifications and in-app messages

* Experience with Braze or similar complex programme

* A strategic vision – be able to build a campaign based on complex user segmentations

* A passion for start-ups, speaking with customers and solving customer problems

* Have experience developing customer-focussed copy

* Are passionate about what you do and are highly driven to achieve your professional & personal goals

This is a great opportunity to join one of the most exciting names in FinTech as they plan to disrupt the market ahead of an international launch plan! The successful CRM Manager / Customer Lifecycle Manager / CRM Lead will have the opportunity to make their name in this early stage business and be part of a career defining story.

Intelligent People is a specialist CRM Manager recruitment agency.

Salary £45000 - £55000 per annum
Type Permanent
Location London
Discipline CRM, Lifecycle and Loyalty
Reference MAJO7907_1557836680

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