Chief Growth Officer/ Head of Marketing / Chief Marketing Officer needed by a Fintech start-up company who have hit their 2019 consumer acquisition numbers within 2 weeks of launch and are destined to be the next London based unicorn. They’ve bought forward several key hires, along with plans to launch in North America and other territories.
Working very closely with the board of directors and the marketing team, the Chief Growth Officer/ Head of Marketing / Chief Marketing Officer will plan and execute every aspect of the company’s consumer marketing growth, acquisition and retention across the UK and further as they continue to grow into Europe and the US. You’ll lead a small team initially so will be very hands on, but you’ll develop your own team structure and build out the marketing capability from scratch.
The Chief Growth Officer/ Head of Marketing / Chief Marketing Officer will:
*Define and execute the acquisition marketing strategy.
*Lead and manage the marketing team.
*Proactively prioritise growth and performance through data-driven performance management and optimisation.
*Analyse performance of all channels, closely monitor CPA and identify key success metrics
*Maintain a deep understanding of business goals, translating them into digital objectives/strategies.
*Optimise the best working channels to grow the user base.
*Deliver data driven performance and turning insights into actionable changes.
*Create, launch and manage multi-channel campaigns and initiatives, to drive organic acquisition & engagement.
The Chief Growth Officer/ Head of Marketing / Chief Marketing Officer must have:
*Proven experience growing a consumer brand across any sector, such as eCommerce, media, fintech, edtech, healthtech, finance, travel, marketplaces, etc.
*Strong analytical skills to measure activity and drive performance
*Comfortable in an unstructured start-up environment
*Very strong digital acquisition experience, across all channels, with ideally broader experience across brand, partnerships and channel marketing.
*Great campaign management
This is an amazing opportunity for a Chief Growth Officer/ Head of Marketing / Chief Marketing Officer to join a leading start-up and shape the marketing strategy, team and process from day one.
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