Working for a rapidly growing healthcare company, a Head of Marketing / Head of Growth Marketing / Head of Brand is needed to develop and implement growth plans, define a fully integrated marketing strategy and drive awareness of their offering.
A Head of Marketing / Head of Growth Marketing / Head of Brand will have proven experience delivering B2B & B2C growth for a service driven business, creating strategic direction, driving leading lead generation, implementing compelling PR campaigns, whilst having a creative and innovative approach.
The Head of Marketing / Head of Growth Marketing / Head of Brand will:
*Develop and execute marketing strategies to accelerate growth
*Create brand awareness through campaigns, PR & marketing channels
*Work with the CEO & Head of Sales to create the brand vision and strategic marketing plan
*Create effective marketing collateral to enable sales teams
*Effectively allocate budget across both online and offline campaigns, driving results
*Create quality demand and lead generation funnels and campaigns, whilst effectively tracking and analysing performance through data analysis
*Develop brand standards, positioning and overall tone of voice within their market
*Managing relationships with third-party suppliers
*Managing a developing a team of 4
The Head of Marketing / Head of Growth Marketing / Head of Brand will need the following experience:
*4+ years’ experience in a Senior Marketing Leadership position for a consumer brand
*Proven end to end examples of driving high growth within a regulated industry
*Knowledge of B2C & B2B marketing channels, delivering online campaigns, plus PR, CRM, Content and building brand awareness
*Strong brand & marketing experience working with and managing agencies
*Experience mentoring and managing a team
*Experience working in the healthcare industry (desirable)
*Have excellent communication skills and written / verbal English language skills
*Educated to degree level or above
This is a great opportunity for an ambitious Head of Marketing / Head of Growth Marketing / Head of Brand to join a growing, exciting business with a vision to help shape and improve the healthcare industry. Reporting directly into the CEO.
Intelligent People is a specialist Head of Marketing recruitment agency.
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