Product Marketing Manager / B2B Customer Engagement Manager / B2B Marketing Manager needed by a high growth B2B tech platform, going through their next phase of international growth. They are backed by high profile investors and are a profitable business.
Product Marketing Manager / B2B Customer Engagement Manager / B2B Marketing Manager will join as the first Product Marketing hire, working closely with the CEO to shape the overall product marketing strategy. You’ll collaborate with internal teams you’ll create the product positioning strategy for the entire portfolio of products (which is estimated to grow by 300%)
Product Marketing Manager / B2B Customer Engagement Manager / B2B Marketing Manager will:
*Consolidate, develop and maintain competitive analysis
*Market and customer research (what matters in and beyond the category, what’s the engagement model of the people influencing product conversion or the perception of our product?)
*Building tools, collateral and training programmes to enable the sales team to effectively communicate our value proposition
*Work closely with marketing on product communications/PR/social media
*Work closely with marketing on campaigns – advertising, email, interactive, search-engine, events etc.
Product Marketing Manager / B2B Customer Engagement Manager / B2B Marketing Manager must have:
-Strong B2B Product Marketing experience from any tech industry, such as; B2B, SaaS, Martech, HRtech, HR, Marketing, Finance, Fintech.
-Excellent stakeholder management skills, winning buy-in and building relationships across the business and with customers
-Ability to collaborate in cross-functionally with sales, marketing, development, design and other departments
-A track record of using customer and market intelligence, translating this information into product marketing plans and campaigns
-A creative approach to the development of engaging marketing material and tools
Intelligent People is a specialist Product Marketing Manager recruitment agency.
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