Insight Manager needed by exciting Global Broadcast Media and VOD company to work across the news, marketing, editorial and production teams.
Reporting directly into the Head of Digital the Insight Manager will manage a data analyst and help drive the strategic direction of the business.
Our Client has a large and loyal audience and would like to capitalise on the huge opportunity to drive improvements in the customer experience by better understanding their behaviour, habits and needs to ensure that broadcasts are meeting customer needs and expectations.
This Insight Manager will:
Conduct customer research on viewing habits across geographies, time lines and platforms
Provide insight to the product development team
Provide Insight to the viewer acquisition, curation and production teams
Analyse consumer data to provide insight on viewing and listening habits ie what do customers want to view and hear, on what devices
Set up dashboards
Analyse marketing campaigns and outcomes
Provide Insight to the Editorial, Marketing, Product & Production teams
The Insight Manager will:
Be from a consumer background, ideally Media, Publishing or Entertainment
Have great stakeholder management skills
Understand some data analysis tools, such as google analytics, SQL etc
This is a great opportunity for an Insight Manager to help build and improve critical media and entertainment services for a global audience.
Apply for this Job
You are applying for the following job: