Our client is a global financial services business offering innovative insurance products. We are looking to appoint a Product Marketing Manager / B2B Marketing Manager who will play a leading role in the development of the go-to-market plan and roll-out of global products to clients across the UK.
Working closely with Group Marketing and local business teams as Product Marketing Manager / B2B Marketing Manager you will develop and implement product strategies consistent with business goals and market opportunity.
We are looking for an individual who has worked within a services industry, you will have developed and lead go-to-market plans and product launches and enjoy building marketing and communication material and campaigns to drive customer engagement.
As Product Marketing Manager / B2B Marketing Manager you will be responsible for:
*The development and implementation of product marketing strategies, consistent with business and market needs
*The development of sales enablement tools and material which will differentiate and communicate product features and services
*Provide the Sales and Channel Partners with training material and support them in the development of sales plans and campaigns to attract new prospects and customers
*Continuously build market intelligence, competitor insights and market segment data, collaborating with the leadership team to identify opportunities and go to market plans.
*Collect, measure and report on customer feedback, continually recycling feedback into the product roadmap
Experience required for the role of Product Marketing Manager / B2B Marketing Manager:
*Experience of driving product marketing plans within a services industry
*Working with a cross functional team to produce sales enablement tools
*A track record of using customer and market intelligence, translating this information into product marketing plans and campaigns
*A creative approach to the development of engaging marketing material and tools
*Attention to detail and an enjoyment of writing content and hands on development of material to the building of more strategic marketing plans.
Please apply if this sounds like an interesting next career step for you and you’d like to know more – Intelligent People are a specialist recruitment agency hiring Product Marketing Manager roles
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