Senior Digital Analyst (Search Engine Optimisation)
9th July, 2012
£50K - £55K Bonus, benefits - City of London
London, £50k plus bonus and benefits
Working for a global online retail organisation, the Senior Digital Analyst / Strategy Analyst / Senior Product Analyst (Search Engine Optimisation) role involves developing business cases to evolve a very large pan-European online search facility to optimise the effectiveness of sort order.
The Senior Digital Analyst / Strategy Analyst / Senior Product Analyst (Search Engine Optimisation) will:
-Identify problems and issues with search results by talking to internal groups, monitoring consumer discussion forums, running search queries themself, etc.
-Conduct analysis to understand the root cause of the problem (as opposed to the symptoms seen in the search result)
-Conduct analysis and mathematical modelling to identify the cause, scale and effect of the problem.
-Develop a business case to change the core algorithm to improve search results, work with the core search team in the US to implement changes.
-Manage stakeholder relationships across the business.
-Conduct A/B Testing to measure effectiveness of the changes.
-Lead projects to implement changes in a global matrix environment.
Candidates for the Senior Digital Analyst / Strategy Analyst / Senior Product Analyst (Search Engine Optimisation) role must have:
-Candidates may have analytical commercial experience in any sector – strategy consulting, banking/finance, online analysis, business intelligence, etc.
-A numeracy based degree (Maths, Sciences, Statistics, Engineering, etc) to cope with the analytical and modelling work.
-Commercial experience or an interest in the online world (ideally shopping).
-Ability to lead projects and manage stakeholder relationships.
-There are excellent opportunities for career development and progression.
Keywords: Technical Analyst, Commercial Analyst, Senior Product Manager, Search Classification, Search Optimization, SEO, search engine, Product Manager, Online Manager, Search Consultant, strategy consultant, lead analyst, retail analyst, market analyst.Go Back