Insight Manager / Analytics Manager / Research & Insight Manager needed by a leading professional membership company within the Healthcare sector.
The Insight Manager / Analytics Manager / Research & Insight Manager will be part of the innovation team, reporting to the Director. This role will be responsible for the whole customer journey, creating key customer insights gathered from customer data & improving the user experience. This role will work closely with the member experience team to monitor and maximise business plans to drive member and revenue growth.
The Insight Manager / Analytics Manager / Research & Insight Manager will:
*Work collaboratively with product managers and developers to brainstorm new features and define success criteria
*Define and create a market research roadmap using both quantitative and qualitative for new products and services
*Facilitate agreement with key stakeholders and work with them as an insight enabler and collaborator
*Support with the creation and testing of key marketing campaigns to maximise ROI
*Measure the effectiveness of the website and other digital channels and capture key trigger points that influence user behaviour
*Contribute to strategic decisions with the rest of the product and executive teams
*Evaluate different data sources and methodologies for specific business problems
The Insight Manager / Analytics Manager / Research & Insight Manager must have:
*Experience with user research and customer intelligence
*Experience with CRM systems (Salesforce ideally)
*Experience as a customer experience/insight analyst
*Experience with analytics-driven development ad tools such as Google Analytics
*A data driven mind-set
*Creative problem-solving skills
*Excellent organisational skills and communication skills
This is a great opportunity for an Insight Manager / Analytics Manager / Research & Insight Manager looking to make a real impact within a great company with a very promising future.
Intelligent people are a Specialist Insight Management recruitment agency.
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