The Global CRM Manager / Customer Marketing Manager / Customer Retention Marketing Manager needed by a highly successful global FinTech company.

With huge financial backing, this company is on the trajectory to be Unicorn success story in the next few years. With office across multiple markets including London, New York and Europe, this company is at the forefront of their industry.

This high growth Tech Startup is now looking for the SMS CRM Manager / Global Loyalty Manager / Customer Retention Marketing Manager to own their global SMS campaigns internationally to support their growth in regions with hard to reach customers.

The SMS CRM Manager / Global Loyalty Manager / Customer Retention Marketing Manager will:

*Own SMS CRM Strategy, identifying target areas, frequency and setting KPI’s

*Build SMS campaign using CRM tools, including data selection, with continuous evaluation and optimisation

*Support across other CRM channels including Push and Email.

*Manage agencies and suppliers on a day-to-day basis to ensure on-time and on-budget delivery against targets

*Weekly reporting of campaign effectiveness against budgets and targets

*Identify, test and scale new opportunities for growth through a clear analysis of client behaviour and engagement

*Work closely with colleagues across the business to refine customer targeting and segmentation and deliver insight on customer behaviour

*The ideal candidate will have a hands-on approach to digital and in particular plenty of experience creating and managing bulk SMS campaigns. You will be a team player who has extensive experience in multi-channel marketing and must have the ability to take the lead on marketing campaigns while keeping the customer at the heart of business endeavours.

The SMS CRM Manager / Global Loyalty Manager / Customer Retention Marketing Manager must:

*Strong SMS CRM experience on an international scale

*Demonstrable effectiveness in implementing and managing segmented digital campaigns across a range of channels

*Highly skilled at campaign production, sends and evaluation using third party tools

*Proven experience managing sophisticated CRM and paid-for media suppliers

*Detail focused, analytical and highly data-literate

*Have an excellent understanding of digital communications planning in order to drive the right creative messaging for each customer group

Intelligent People is a specialist CRM recruitment agency.

Salary £ 45000 - £ 50000 per annum
Benefits Bonus
Location City of London
Discipline CRM, Lifecycle and Loyalty
Reference JOHC7636_1542038949

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CRM Manager

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