VP Consumer Research / Head of Research and Insight / Customer Research Director
Working for a rapidly scaling marketplace business that’s part of a Nasdaq listed group, the VP Consumer Research / Head of Research and Insight / Customer Research Director role involves building a qualitative research capability to answer questions about customer needs and attitudes, to ultimately help product teams shape and build services that delight customers.
After understanding the questions that need answering, you’ll work with external agencies to deliver research projects (surveys, focus groups, etc).
The VP Consumer Research / Head of Research and Insight / Customer Research Director role will put you at the heart of the commercial direction of the business, where you’ll lead the effort to understand customer groups and generate insight that shapes the product and commercial roadmap into the future. The role will initially focus on the UK market, but will broaden to work across European territories over time.
The VP Consumer Research / Head of Research and Insight / Customer Research Director will:
-Work across internal teams to understand questions, problems and areas of uncertainty.
-Determine the best research method to answer questions and generate the required insight.
-Working with external agencies, lead and manage research initiatives to understand consumer/customer problems, attitudes, market conditions, price attitudes, difficulties, trends, etc.
-Analyse and interpret research output, generating clear and concise insights and communicating these to a range of stakeholders in language and formats they can understand.
-Manage internal and external relationships.
Candidates of the VP Consumer Research / Head of Research and Insight / Customer Research Director role must have:
-Very strong experience as a VP Research, Research Director, Head of Research or Senior Research Manager, designing approaches to qualitative consumer research projects that answer specific questions, in a mass consumer environment (eg, travel, media, entertainment, retail, eCommerce, finance, hospitality, edtech, medicaltech, etc)
-Hands-on experience of a range of qualitative research methods such as interviews, surveys, focus groups, etc.
-Strong experience analysing and interpretive qualitative data, with ability to extract meaningful and accurate insights.
-Very strong communication and stakeholder management experience, with ability to understand stakeholder problems and uncertainty and deliver clear and concise messages/information.
-Experience working with external research partners.
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