Marketing Automation Executive / Lead Generation Manager / B2B Marketing Executive needed by a leading publishing company in the Healthcare sector.

The Marketing Automation Executive / Lead Generation Manager / B2B Marketing Executive will be joining a new marketing team, driving change to grow their existing customer base. Using Pardot, this role will create and optimise campaigns from the ground up. With a data driven mindset, you will drive targeted communications programmes to engage new audiences, optimise lead value and influence retention.

The Marketing Automation Executive / Lead Generation Manager / B2B Marketing Executive will have the opportunity to:

*Own the marketing automation strategy
*Devise, implement and monitor all automated campaigns across web and email
*Work closely with sales to nurture leads through the sales process
*Build workflows in Pardot
*Provide analytics and report on performance across all digital channels
*Manage and report key insight across social media, paid and organic
*Support the team with paid media activity, such as, social and search advertising

The Marketing Automation Executive / Lead Generation Manager / B2B Marketing Executive must have:

*At least 2 years’ experience in a marketing role for a B2B company
*Hands-on experience managing digital channels
*Knowledge of PPC, SEO and email ideally
*Solid knowledge of Pardot and Google Analytics (ideally)
*Excellent communication skills and ability to explain ideas to senior stakeholders
*Experience working in a demand generation environment

This is an opportunity for a Marketing Automation Executive / Lead Generation Manager / B2B Marketing Executive to join a thriving new team and to take the next step in their career.

Intelligent People is a specialist Marketing Manager recruitment company.

Salary £ 30000 - £ 35000 per annum
Type Permanent
Location City of London, London
Discipline B2B Marketing
Reference JC8294_1573234296

Apply for this Job

You are applying for the following job:

Marketing Automation Executive

[email protected]
* denotes a required field
Name(Required)
We'll never share your email with anyone else.
Accepted file types: doc, docx, pdf, Max. file size: 20 MB.
Privacy Policy(Required)
Newsletter
This field is for validation purposes and should be left unchanged.

Latest Jobs

Senior Product Manager

£ 70000 - £ 85000 + benefits
Permanent
London
Product Management
A Senior Product Manager / Growth Product Manager / Product Lead is required by well funded global tech scaleup. They want to become the 'Spotify for Life Admin' - helping customers with the most exciting day of their lives and...

Salesforce CRM Manager

£ 55000 - £ 70000
Permanent
City of London, London
CRM, Lifecycle and Loyalty
A Salesforce CRM Manager / Marketing Automation Manager / Email Marketing Manager is needed by a leading Fintech SaaS business as they continue their digital transformation to provide a best-in-class data and analytics platform to leading financial institutions. In this...

Product Manager

£ 50000 - £ 60000 + benefits
Permanent
City of London, London
Product Management
Product Manager needed by well funded start-up marketplace within the childcare sector. Our Client has seed funding for the next 2 years, is backed by a leading Institution and has recently spun out of their incubator, having hit all their...

Product Marketing Manager

£ 50000 - £ 60000
Permanent
London
Product Management
A Product Marketing Manager/ GTM Marketing Manager is needed by a consumer facing fintech business who are on a mission to help boost the financial wellbeing of millions of people. As the business ramps up their scaling efforts, they are...