This vacancy is now filled
An Head of Engagement / Growth is required for a leading Video on Demand (VoD) subscription service that boasts over 5 million monthly viewers and is available across 20 different platforms from mobiles and TVs to tablets and game consoles.
This role is for a 9-month maternity cover, on a fixed term contract basis.
As Interim Head of Engagement / Growth, your role will be to drive active viewer metrics across the product, increasing customer acquisition, retention and revenue across its 20 million + user base.
The Head of Engagement / Growth will be responsible for:
*Leading a team to deliver against the defined Growth Strategy ensuring that metrics are being tracked
*Owning new user metrics. Overseeing the testing and implementation of new onboarding strategies to help encourage new users to convert to loyal users
*Developing an audience targeting strategy to drive user retention and develop test plans to prove effectiveness
*Owning retention metrics. Overseeing the development of retention strategies and testing plans to support key audience segments and key retention journeys.
*Defining the CRM strategy to drive active viewer metrics, as well as driving up opt-in rates
Candidates for the Head of Engagement / Growth must have:
*Previous experience of working within a subscription business, ideally within the entertainment or media space
*A track record in using data to tell compelling stories and solving complex problems
*Proven line-management experience and the ability to influence and motivate by setting a clear direction
*Experience of working with Product and Technology teams to scope and deliver digital Product experiences
*Prior experience of representing major brands below the line, CRM experience very desirable along with Performance Marketing skill set
This is a fantastic opportunity for an Interim Head of Engagement / Growth who is keen to take on a fixed term contract for a leading streaming brand. Ideally to start in July.
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