The Growth Marketing Manager / B2B Acquisition Marketing Manager / Lead Generation Marketing Manager will be responsible for optimising all the key aspects of the growth cycle, driving collaborative projects within the company.
In this 360 Growth role, the Growth Marketing Manager / B2B Acquisition Marketing Manager / Lead Generation Marketing Manager will be responsible for:
Owning all lead generation activities across mostly digital but also offline channels.
Optimising current acquisition channels as well as identifying and implementing new channels across both online and offline – Channels include Content Marketing, AdWords, SEO, PPC and CRM etc as well as offline channel, ABM and programmatic!
Owning the inbound strategy as well as improving current channels to increase the number of inbound qualified leads
Creating reporting dashboards
Creating annual and quarterly marketing plans and targets to drive revenue
The Growth Marketing Manager / B2B Acquisition Marketing Manager / Lead Generation Marketing Manager will have:
Demonstrable growth marketing experience, preferably B2B
Ideally worked for a Start Up or Scaling company
Strong experience with Analytics (Google Analytics), CMS, CRM and Marketing Automation ideally HubSpot, Salesforce, Pardot etc
Hands on experience across a variety of online and offline channels, including SEO, Content Marketing, AdWords, Email campaigns etc.
A curious and open mindset, looking at all opportunities for growth
This is a great opportunity for a Growth Marketing Manager / B2B Acquisition Marketing Manager / Lead Generation Marketing Manager to join a product improving people’s lives and societal issues.
Intelligent People is a specialist Growth Marketing Manager recruitment agency.
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