CRM Manager / Customer Retention Marketing Manager / Customer Relationship Manager needed by a leading entertainment company.

The CRM Manager / Customer Retention Marketing Manager / Customer Relationship Manager will be responsible managing and delivering the CRM strategy to increase targeted engagement, customer lifetime value and retention.

The CRM Manager / Customer Retention Marketing Manager / Customer Relationship Manager will:

*Define and deliver the CRM strategy
*Gain understanding of customer needs through insight, segmentation & data analysis
*Develop and deliver campaigns, communications & site content
*Own the email marketing calendar
*Drive data analysis and apply Test & Learn principles to CRM
*Devise a customer acquisition strategy
*Line manage a CRM executive

The CRM Manager / Customer Retention Marketing Manager / Customer Relationship Manager will have:

*Experience with CRM and implementation of CRM strategies and campaigns
*Experience driving customer insights from data and analytics
*Great interpersonal and communication skills
*A sense of ownership and pride in your performance

This is a great opportunity for a CRM Manager / Customer Retention Marketing Manager / Customer Relationship Manager who is looking to take on a new challenge with fantastic career progression prospects.

Intelligent People are a specialist CRM Manager recruitment agency.

Salary £ 45000 - £ 55000 per annum
Type Permanent
Location City of London, London
Discipline CRM, Lifecycle and Loyalty
Reference JC7405_1563289870

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