A CRM Executive / Customer Engagement Executive is required for a consumer scale-up that has just closed off a significant funding round. With a brilliant mission and rapidly growing customer base, this is a superb opportunity to drive engagement through an omni-channel approach.
As CRM Executive / Customer Engagement Executive you will be working in a small, cross-functional team to deliver a highly data-driven customer CRM engagement program, for both the US and UK.
As CRM Executive / Customer Engagement Executive you will:
*Design effective CRM programmes across the customer lifecycle: acquisition, onboarding, engagement and retention
*Deliver email, push, SMS communications to highly targeted audience segments covering onboarding/engagement nudges and cross-sell / up-sell opportunities
*Create and manage the journeys within Salesforce Marketing
*Work with data engineers to ensure high-quality customer segmentation capability
*Continually test and learn to optimise communication tactics and use data to inform campaigns
The CRM Executive / Customer Engagement Executive must have:
*3+ years as a SalesForce Marketing Cloud superuser (certified preferred)
*Track record in developing and delivering multi-channel, short-form engagement campaigns in a B2C environment where engagement and retention are key
*Data-minded and results-focused with experience in measuring impact
*Ability to work on multiple initiatives at once, with short timeframes and deadlines
This is a very exciting opportunity for CRM Executive / Customer Engagement Executive to join a high growth scale-up at a time of International expansion.
Intelligent People is a specialist CRM recruitment agency.
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