A Senior Digital Marketing Manager / B2B Marketing Manager / B2B Digital Marketing Lead is needed for an established, ever-evolving global IT solutions business, based in Berkshire.

As the Senior Digital Marketing Manager / B2B Marketing Manager / B2B Digital Marketing Lead, you’ll be responsible for the creation and execution of the marketing plan for Europe, primarily across 3 key aspects:- Paid Digital Marketing, Marketing Automation & Web/Online.

The Senior Digital Marketing Manager / B2B Marketing Manager / B2B Digital Marketing Lead will be responsible for:

* Creating and implementing the EMEA Marketing strategy

* Driving strategies to drive online traffic to the website

* Developing campaigns across Web, Paid Search, Display, SEO, Display and PPC

* Understanding the end-to-end flow of marketing data for optimization and reporting purposes

* Managing the re-targeting and programmatic across Google Ads, Adroll, Display

* The Paid Social strategy – Facebook ads, LinkedIn ads etc

* The Marketing Automation platform – Marketo, Pardot, HubSpot

* Managing all Digital Marketing agencies

The Senior Digital Marketing Manager / B2B Marketing Manager / B2B Digital Marketing Lead must have:

* Experience in IT marketing role is essential

* Experience within a Digital/Online B2B or SaaS Marketing environment

* Experience with Marketing Automation platforms (Marketo, Hubspot, Pardot, Act-On, Elquo etc) is a must

* Strong excel understanding

* Experience of CRM systems

* Nice to have : Marketed to/worked with IT re-sellers and distributors

* Highly numerate and analytically minded

* Experience measuring and optimising marketing campaigns

This role as the Senior Digital Marketing Manager / B2B Marketing Manager / B2B Digital Marketing Lead offers a change to work across an suite of products within a talented and hardworking global team.

Intelligent People is a specialist Senior Digital Marketing Manager recruitment business.

Salary £50000 - £60000 per annum
Benefits bonus + benefits
Type Permanent
Location Berkshire
Discipline B2B Marketing
Reference JO0000007675_1543508729

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