eCommerce Director

We are a specialist eCommerce recruitment agency, placing our candidates within eCommerce Director jobs within London. If you are looking for an eCommerce Director job role or would like to find out how to become an eCommerce Director, what skills you need, and what salaries are on offer, you will find a complete guide below.

If you’re an employer looking to recruit an eCommerce Director, please see our eCommerce recruitment services page, and the full overview of our services to employers. If you need to hire and would like our services, contact us today.

We place this type of role each week within London based companies. With the rise of flexible working over the last few years, we are extending our recruitment services to candidates across the UK, Europe and North America.


In today’s market, a salary of £100,000 to £150,000 would be expected at eCommerce Director level. Traditionally, those eCommerce Director roles working within London could expect a salary at the higher end of this scale, but with the rise in demand from candidates for flexible working, employers are tending to level out this playing field.

If an employer requires an eCommerce Director with specific niche experience and knowledge, the candidate will often be able to negotiate a salary at the higher end of this scale.

Other factors that could affect the salary of an eCommerce Director role are:

  • The size of the employer
  • The growth objectives of the employer
  • The business sector
  • The overall benefits package. Employers can enhance the salary through equity, pensions, and other benefits.

Read our guide to
eCommerce salaries

Example Job Description

A typical eCommerce Director job description will read something like the below:

An eCommerce Director is needed to develop, launch, and scale a new B2C and B2B eCommerce function. With P&L ownership, the role involves setting and shaping the eCommerce strategy and hands-on executing, with scope to build an eCommerce team in accordance with your strategy.

The eCommerce Director will sit within the leadership team and own the entire eCommerce function, taking it from MVP to onboard additional products and services, to grow the digital share of sales.

The eCommerce Director will:

  • Develop and delivery on an eCommerce strategy from scratch
  • Manage new and existing ecommerce platform(s), engaging with technology stakeholders on ecommerce development with the aim of generating new sales
  • Monitor and analyse the overall ecommerce sales performance, site performance, conversion rates and traffic
  • Be happy to hands on in delivering strategic leadership
  • Have the opportunity to develop and mentor a team

The eCommerce Director will have:

  • Proven experience developing or scaling businesses through eCommerce channels
  • Experience at a senior level eCommerce position, with comfort of hands on execution
  • Extensive knowledge of digital sales and the digital procurement model including SEO, PPC, Conversion
  • The ability to work in a cross functional structure, bringing together cross functional groups of people to achieve results
  • Candidates may come from a consumer B2C or B2B environment

This is a fantastic opportunity for an eCommerce Director to join a trusted brand with a proven history of success.

eCommerce Director responsibilities

At this level, the candidate will be responsible for all aspects of the strategic plan. Using their expertise, the Director should deliver the best customer experience by managing teams across sales, marketing, and technology to success. There will be particular emphasis on the eCommerce website, driving traffic through promotional campaigns and content, whilst optimising the sales conversion funnel. People management skills are essential at this level, especially the ability to manage cross functional teams.


What makes a good eCommerce Director?
A good eCommerce Director provides the overall strategic direction and user experience of the website including navigation, content, funnels. To do this effectively, an eCommerce Director needs to demonstrate leadership skills and manage their team including setting goals and objectives and reflecting these in team KPI’s. Being an innovator and creative thinker is also a key requirement of this role.