Marketing Director
eCommerce salaries 2024
We’re eCommerce recruitment specialists offering up-to-date salary information. This guide was last updated in February 2024.
Average salary £145,000
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Average salary £100,000
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Average salary £60,000
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eCommerce salary: what affects it?
As eCommerce continues to grow at a rapid pace, companies are increasingly recognising the importance of having a strong online presence. To succeed in this competitive landscape, businesses need to have talented eCommerce professionals who can lead their digital strategy and drive revenue growth. But with eCommerce being a relatively new field, many employers may not know what salary range is appropriate for different positions, or how to attract the best candidates.
It’s important to note that these salary ranges can vary depending on factors such as company size, industry, location, and candidate experience. In general, however, these figures can provide a starting point for determining a fair salary range.
Attracting top eCommerce candidates
Attracting top eCommerce candidates requires a well-crafted recruitment strategy that emphasises the benefits of working for your company. Here are some top tips for attracting the best candidates:
Offer a competitive salary:
As we’ve mentioned, it’s important to offer a competitive salary that reflects the value that eCommerce professionals bring to the company.
Highlight growth opportunities:
eCommerce is a rapidly growing field, and candidates are looking for companies that offer opportunities for career growth and development. Highlight your company’s commitment to ongoing training and development.
Emphasise company culture:
Candidates want to work for companies that align with their values and offer a positive work environment. Highlight your company’s culture and values to attract candidates who will fit in well with your team.
Offer flexible working arrangements:
eCommerce professionals often work irregular hours, so offering flexible working arrangements can be a big selling point. Consider offering remote work options or flexible hours to attract top talent.
Provide a comprehensive benefits package:
A comprehensive benefits package can help offset a lower base salary and attract top candidates. Consider offering benefits such as private health insurance, enhanced pension contributions and holidays.
eCommerce employer benefits
In addition to offering a competitive base salary, a comprehensive benefits package can be an important factor in attracting and retaining top eCommerce talent. Here are some benefits that you may want to consider including in your package:
Flexible working arrangements:
As we’ve mentioned, eCommerce professionals often work irregular hours, so offering flexible working arrangements can be a big selling point.
Professional development opportunities:
Offering ongoing training and development opportunities can help employees grow their skills and advance their careers, which can lead to increased job satisfaction and retention.
Performance bonuses:
Providing bonuses or incentives for achieving specific goals can motivate employees to perform at a high level and contribute to the company’s success.
Employee discounts:
Providing discounts on company products or services can be a valuable perk that shows employees that their work is appreciated.
Wellbeing support:
Offering wellbeing initiatives, such as subsidised gym memberships or subscriptions to health apps, can help employees maintain a healthy lifestyle and reduce costs associated with poor employee health, such as sick leave, for the company.
Overall, a comprehensive benefits package can be a valuable tool for attracting and retaining top eCommerce talent. By offering a range of benefits that meet employees’ needs, you can create a work environment that promotes job satisfaction, productivity, and loyalty.
In-demand eCommerce skills 2024
According to Knowledge Hut, the most in-demand eCommerce skills in 2024 are:
Technical eCommerce skills
- Content generation & SEO
- Marketing strategy and campaign structuring
- Business law and compliance
- UX and UI
- Data and automation
- Web development including use of tools such as Shopify, Magento, or WooCommerce.
Soft eCommerce skills
- Resilient mindset
- Patience
- Stress management
- Time management
Job descriptions: what are candidates attracted by?
Based on LinkedIn data, job candidates place varying degrees of importance on specific aspects of a job description:
- The most crucial factor, at 60%, is excellent compensation and benefits. Jobseekers are now more likely to skip applying for roles without a specified salary banding, so it’s essential to include this information in all adverts.
- 50% of candidates prioritise flexible work arrangements, encompassing the freedom to choose when and where they work, including remote or hybrid opportunities.
- 45% value opportunities for career growth within the company.
- 38% seek organisational support to maintain a healthy work-life balance.
- 36% emphasise the importance of clear goals and direction from senior leadership.
eCommerce salary summary
Determining the right salary for an eCommerce position can be challenging, but it’s important to compensate eCommerce professionals fairly in order to attract and retain top talent. By offering a competitive salary, highlighting growth opportunities, emphasising company culture, providing flexible working arrangements, and offering a comprehensive benefits package, you can create a recruitment strategy that attracts the best candidates.
Ultimately, investing in eCommerce talent can help drive revenue growth and keep your company competitive in a rapidly evolving marketplace. By offering a strong compensation package and creating a positive work environment, you can build a team of ecommerce professionals who are committed to your company’s success.
If you need help hiring for your eCommerce team, contact us today.
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