01Jul

Salaries escalate as the demand for CRM grows


Intelligent People, a leading Marketing, eCommerce & Product Management recruitment agency, have noticed an interesting trend throughout the second quarter: the increasing importance of Web Analytics for eCommerce organisations has seen a huge increase in demand for CRM Managers, Email Marketing Managers, CRM Analysts, Customer Insight Managers and Web Analysts, to the point that demand now outstrips supply and salary levels are escalating sharply.

With a strong CRM Programme in place, online and offline organisations can execute more effective Marketing Campaigns that target the right customers at the right time. Organisations across the Digital, eCommerce, Technology & Telecommunications markets have realised the importance of knowing what their customers are thinking. Good CRM can help consumers feel valued and this brings with it the goldmine of customer loyalty, retention and stronger relationships with the customer base.

Rick Cook at Inside CRM identifies the five key benefits of CRM, which are further enhanced once one considers the current economic climate. He lists them as follows:

  1. 1. Get more out of your established customers
  2. 2. Identify and concentrate on your best customers
  3. 3. Target your customer development efforts
  4. 4. Keep your existing customers loyal
  5. 5. Work smarter, not just harder

By recruiting talented CRM Managers, CRM Managers, Email Marketing Managers, CRM Analysts and Customer Insight Managers businesses can optimise the service they provide to their customers, maximising the revenue they can derive from them.

Luke Coleman at Intelligent People, the Product Management, Marketing and e-Commerce recruitment specialists, comments on the difficulties clients are facing hiring CRM talent:

“It’s been astounding how many organisations have been struggling to attract talent with CRM skills and are contacting us for help. We have worked hard to build our footprint of CRM Managers, Email Marketing Managers, CRM Analysts, Customer Insight Managers and Web Analysts and firmly believe we have one of the best networks in this market as well as some of the greatest opportunities. One of the first things I point out to clients who need help is how many other organisations are competing for the same candidates and the best strategy to secure them. In particular, the Retail & Fashion Sector is vying for a small pool of talented candidates and is finding CRM Managers, Email Marketing Managers, CRM Analysts and Customer Insight Managers are receiving multiple offers within 2 weeks of becoming available”

Intelligent People recruit CRM Managers, Email Marketing Managers, CRM Analysts and Customer Insight Managers up to Director level across a number of B2B & B2C Sectors including New Media & Online (Fashion, Retail, Travel, Financial Services, Social Media, Publishing and Gaming), Technology and Telecommunications.

Intelligent People are always interested to speak to candidates with CRM experience or to help clients who need to boost the CRM capability

Please contact us now on 01727 736 690

Leaders in Marketing, eCommerce and Product Management Recruitment


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