Digital Sybscriptions Marketing manager Job
£36K - £38K benefits - London
Digital Subscriptions Marketing Manager / Online Subscriptions Marketing Manager / Online Marketing Manager required for this leading Publishing and New Media Organisation. The Digital Subscriptions Marketing Manager / Online Subscriptions Marketing Manager / Online Marketing Manager will be required to develop, implement measure and optimise sales for digital magazines and online affiliates.
The Digital Subscriptions Marketing Manager / Online Subscriptions Marketing Manager / Online Marketing Manager will have strong experience in Affiliates as will provide the Online Affiliate strategy. The succesful candidate will also innovate, develop and lead the implementation of digital subscription marketing to maximise subscription revenuesthrough the eCommerce platform and through their digital e-tailers.
The Digital Subscriptions Marketing Manager / Online Subscriptions Marketing Manager / Online Marketing Manager will :
-Have a strong understanding of digital marketing and optimisation including iNewstand, App store, search, social, referrals, affiliates and CRM
-Have a strong understanding of Web Analytics and be required to develop, build, deploy all reporting tools needed within the team and establish best practices for web analytics installing a culture where the team understand web analytics.
-Have experience of analysing the performance of digital products - App Store/Android/e-commerce websites
-Strong understanding of calculation and interpreting financial KPI's
-Be very comfortable working with large data sources
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The sucessful candidate will manage and monitor all paid search activity and manage the affiliate network relationships.
The Digital Subscriptions Marketing Manager / Online Subscriptions Marketing Manager / Online Marketing Manager will also develop a portfolio email strategy and identify team knowledge gaps and support with training plans, hence, 1 year minimal management experience would be desirable.
The Digital Subscriptions Marketing Manager / Online Subscriptions Marketing Manager / Online Marketing Manager will have a good understanding of web data analysis with a sophisticated approach to implementation and reporting of site performance and in-depth experience of Omniture, Google analytics, Web Trends, Hitwise. SEO experience is essential and the succesful candidate will be highly numerate with strong communication skills.
Intelligent People is a Specialist Digital Subscriptions Marketing manager recruitment agency.
Keywords: Online Subscriptions Marketing Manager, Online loyalty Marketing Manager, Online Marketing Manager, online marketing, SEO, PPC, Web Analytics, Omniture, google analytics, web trends, Hitwise, web, online, publishing, e-commerce