13th September, 2017
£50K - £60K 20% bonus + benefits - West London
Working for a New Venture business launching a disruptive digital consumer proposition into the UK market imminently, the role of CRM Lead / CRM Manager / Senior CRM Manager will have an incredible opportunity to scope out the CRM capability.
The role of CRM Lead / CRM Manager / Senior CRM Manager will be joining an impressive team of entrepreneurs working on a disruptive digital proposition, working with the investment and backing of an established Financial Services company.
As CRM Lead / CRM Manager / Senior CRM Manager for this New Venture you will be responsible for:
*Taking ownership of the end to end CRM strategy and execution
*Development of the technical implementation and choice of relevant software
*Work closely with the Brand and Insight Manager to build a customer segmentation and identify the target audience and behaviours
*Effectively develop and execute programmes across all marketing channels including email, mobile, social, web, and in-the-box comms
*Own, produce and optimise the end to end customer lifecycle process
*Follow a consistent process to decrease the number of customers choosing to leave
*Prepare, send, report and optimise emails for the customer lifecycle, maximising prospects and conversions.
*Building a team in time as you optimise the CRM capability
Within the role of CRM Lead / CRM Manager / Senior CRM Manager you will require:
*Significant experience in customer marketing and CRM working within a fast-paced digital environment.
*An entrepreneurial mindset required! This is a new venture and you’ll be building CRM capability for the first time.
*You will be a self-starter who’s able to effectively navigate an ambiguous environment and in fact you will see this as a tremendous opportunity
*You will be highly analytical with the ability to operate with a commercial perspective, appreciating the importance of using data & insight to drive action
*You will be familiar with automation, trigger marketing, customer welcome and onboarding programs and not afraid to test, learn and continue to optimize.
Intelligent People is a specialist CRM Manager recruitment agency.