CRM Manager

13th September, 2017

£50K - £60K 20% bonus + benefits - West London

Reference: EB0000006901_1505314300

Working for a New Venture business launching a disruptive digital consumer proposition into the UK market imminently, the role of CRM Lead / CRM Manager / Senior CRM Manager will have an incredible opportunity to scope out the CRM capability.

The role of CRM Lead / CRM Manager / Senior CRM Manager will be joining an impressive team of entrepreneurs working on a disruptive digital proposition, working with the investment and backing of an established Financial Services company.

As CRM Lead / CRM Manager / Senior CRM Manager for this New Venture you will be responsible for:

*Taking ownership of the end to end CRM strategy and execution

*Development of the technical implementation and choice of relevant software

*Work closely with the Brand and Insight Manager to build a customer segmentation and identify the target audience and behaviours

*Effectively develop and execute programmes across all marketing channels including email, mobile, social, web, and in-the-box comms

*Own, produce and optimise the end to end customer lifecycle process

*Follow a consistent process to decrease the number of customers choosing to leave

*Prepare, send, report and optimise emails for the customer lifecycle, maximising prospects and conversions.

*Building a team in time as you optimise the CRM capability

Within the role of CRM Lead / CRM Manager / Senior CRM Manager you will require:

*Significant experience in customer marketing and CRM working within a fast-paced digital environment.

*An entrepreneurial mindset required! This is a new venture and you’ll be building CRM capability for the first time.

*You will be a self-starter who’s able to effectively navigate an ambiguous environment and in fact you will see this as a tremendous opportunity

*You will be highly analytical with the ability to operate with a commercial perspective, appreciating the importance of using data & insight to drive action

*You will be familiar with automation, trigger marketing, customer welcome and onboarding programs and not afraid to test, learn and continue to optimize.

Intelligent People is a specialist CRM Manager recruitment agency.

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