17Aug

Retention Marketing Executive – Hayes


Retention Marketing Executive – c.£35K – Hayes

 

Retention Marketing Executive / Email Marketing Executive / CRM Executive needed by leading provider of Cloud Services.

 

In brief the primary focus of the Retention Marketing Executive / Email Marketing Executive / CRM Executive will be to successfully onboard new customers (c. 20/day) and implement an up-selling and retention strategy for existing customers.

 

The key accountabilities of the Retention Marketing Executive / Email Marketing Executive / CRM Executive will be to:

  • Devise, deliver and optimise an onboarding, retention and loyalty strategy for Cloud customers
  • Devise and deliver eCommerce based customer activation, retention and upselling plans in-line with the overall eCommerce strategy
  • Track and report KPIs and use the analysis to improve said onboarding, retention & loyalty programmes
  • Segment customers and implement appropriate marketing programmes for each segment
  • Implement and execute best practice CRM, both online and offline

 

The Retention Marketing Executive / Email Marketing Executive / CRM Executive will ideally be CIM or IDM qualified and must have a proven record successfully managing CRM / customer loyalty / customer retention programmes. KPIs for the role include customer retention, value, churn, lapsed returns and spend ROI.

 

The Retention Marketing Executive / Email Marketing Executive / CRM Executive could be from either a B2C or B2B background. Hands on experience of customer data analysis would be advantageous, as would any knowledge of Cloud Computing or Hosting, however these are not a prerequisite.

 

As there is no real onboarding, retention, loyalty or CRM strategy in place at present this is a greenfield opportunity for a Retention Marketing Executive / Email Marketing Executive / CRM Executive to really make their mark and add tremendous value to an already successful business.

Please apply to [email protected] quoting reference 1108-41

Intelligent People are a specialist Retention Marketing Executive recruitment agency.

Leaders in Marketing, eCommerce and Product Management Recruitment


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