30Mar

Marketing Analytics Manager


London, £45k

Marketing Analytics Manager / Web Analytics Manager / Database Marketing Manager required for a leading International Travel company to provide analytical support to the marketing team to help maximise delivery of strategic and tactical marketing activity.

The Marketing Analytics Manager / Web Analytics Manager / Database Marketing Manager will: Perform daily and weekly performance analysis of each channel, generating an overview report with clear recommendations on activity and spend where appropriate; Be responsible for setting up and minuting weekly heads of performance review meeting; Monthly calculation and tracking of marketing efficiency; Be used to working with group marketing to implement tagman tracking and review weekly PMC results, again making relevant recommendations to ensure max PMC and CPA.

The Marketing Analytics Manager / Web Analytics Manager / Database Marketing Manager  will work with  Marketing heads to establish KPIs for key activities , develop and publish a weekly marketing dashboard of all core KPIs whilst working closely with the Marketing Director on budgeting and reforecasting traffic and market tracking- competitor analysis, information and market forecasting.

The Marketing Analytics Manager / Web Analytics Manager / Database Marketing Manager will be an expert in Excel and have an excellent analytical brain whilst being passionate about E-Commerce and Understand and be experienced in tracking, measuring and analysing marketing performance across channels.

Please apply to [email protected]

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